The Director of Demand Generation will be responsible for driving the overall lead generation and conversion strategy for the business. S/he will be a seasoned marketing professional with a proven track record of developing, implementing and optimizing advertising campaigns that acquire new nonprofit and/or small business customers via a B2B or two-step process. The Director of Demand Generation should be seasoned with a variety of acquisition channels and be expert and working with agencies to manage and improve ROI on campaigns.  

Analytically minded and comfortable supporting decisions with data, the successful candidate will get energized by crafting the strategy, building the plan and then rolling up his/her sleeves to get it done. This position will report to the Chief Operating Officer.  

• Develop and implement a multi-faceted online and offline strategy for acquiring, nurturing and converting leads

• Manage channels including, but not limited to, paid search, mobile, display, email, social, SEO and others to drive and nurture a consistent flow of leads for the sales team.

• Develop and manage the advertising budget and forecast, always focusing on ROI.

• Identify new opportunities for traffic growth across desktop and mobile devices

• Oversee analytics to measure effectiveness and reach of campaigns, while continually optimizing campaigns to improve performance and maximize marketing ROI

• Define and own key metrics around lead generation and conversion funnels

• Collaborate with sales, product, content, technical and analytics teams as needed

• Develop and manage a team

• Bachelor’s Degree in marketing or a related field with a strong academic record - an MBA is a plus

• 10 years total experience, with at least 5 years in multichannel acquisition marketing in the following channels: paid search, SEO, retargeting, display, email, mobile, social, others

• Leadership experience, building and managing effective teams, developing and driving acquisition strategy, owning a budget & forecast and presenting to executives

• Significant experience with both marketing automation technology (Marketo/Eloqua/Pardot) and Salesforce. Comfort creating, auditing and monitoring lead routing rules

• Experience building and executing best-in-class content marketing plans

• At least 2 years of hands on experience with Google Analytics or Adobe SiteCatalyst

• Master of the core principles and practices of acquisition marketing, and evaluation of ROI

• Demonstrated excellence in driving lead conversion through the funnel, working with sales teams

• Experience with A/B testing and customer segmentation strategies

Candidates submitting an application must have legal authorization to work in the United States.