NIQ/GFK is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. We provide consumer packaged goods manufacturers/fast-moving consumer goods, Tech & Durable manufacturers and retailers with accurate, actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and grow. Our approach marries proprietary data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge.  We like to be in the middle of the action. That’s why you can find us at work in over 90 countries, covering more than 90% of the world’s population. For more information, visit www.niq.com.

NIQ GFK is committed to hiring and retaining a diverse workforce. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class.

As a Market Insights Analyst, our consultants:

• Establish themselves as strategic partners to our local and regional clients.
• Act as internal and external innovation agents, driving change for quicker adaptation to evolving market needs.
• Serve as market experts, with deep knowledge of the industry, products, channels, and more.

In this role, you will:

• Understand and work with POS-related data with the client (gfknewron market, possibly also predict and/or consumer) and is the central point of contact
• Ensure effective and efficient client training and onboarding of new customers.
• Educate customers about the most relevant features/functionalities for their specific business needs.
• Drive adoption rates (i.e. activation, reactivation and engagement) of gfknewron within client organization by demonstrating clear ROI to client to reach our high goals
• Drive regular gfknewron usage with stakeholders in the client organization
• Is a market expert for the handled category / industry segment
• Deliver insightful high-level presentations and actionable recommendations to our clients
• Coordinate client services locally (and regionally)
• Co-identify leads for cross sell and upsell opportunities with the client
• Help to improve renewal rate by demonstrating clear business outcome and value                                                                                                                   

Internal

• Certified CSM (minimum gfknewron market) and knows the POS proposition in detail
• Build solid market and deep POS knowledge
• Ensure to be updated on relevant knowledge and has deep understanding of platform offerings
• Collect and provide feedback to product teams on functionality, features etc. of gfknewron platform as well as to ops and other teams on non-platform issues to drive better client experience
• Collaborate with account management at the pre-sales and renewal stages, co-identifies sales leads
• Collaborate with other business unit teams to identify opportunities for strategic assignments

• 2-3 years of experience in market research, consulting or analytics within the durable goods or consumer technology sectors.
• Strong analytical skills with experience in data visualization, storytelling, and business intelligence tools.
• Expertise in the Malaysian tech & durables market, especially East and East Coast markets, is a plus.
• Proficiency in English for effective client and team communication.
• Strong business acumen with a passion for market trends, data-driven decision-making, and strategic insights.
• Ability to collaborate across teams, manage multiple stakeholders, and adapt to a fast-changing environment.

This role requires travel for client meetings.

Our Benefits

• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee-Assistance-Program (EAP)

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

For more information, visit NIQ.com

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Our commitment to Diversity, Equity, and Inclusion

NIQ is committed to reflecting the diversity of the clients, communities, and markets we measure within our own workforce. We exist to count everyone and are on a mission to systematically embed inclusion and diversity into all aspects of our workforce, measurement, and products. We enthusiastically invite candidates who share that mission to join us. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class. Our global non-discrimination policy covers these protected classes in every market in which we do business worldwide. Learn more about how we are driving diversity and inclusion in everything we do by visiting the NIQ News Center: https://nielseniq.com/global/en/news-center/diversity-inclusion