The Research Consultant is responsible for executing Brand & Media projects. In this role, you will work closely with the strategic owners to help guide and prioritize the requirements backlog and manage the product releases across all the global business units. 

• Build and maintain long-term partnerships with a list of customers, especially, in auto and mobility segments, acting as the main point of contact for these customers. 

• Work with quantitative and qualitative studies, mainly methodologies: brand tracking and communication.  

• Support and guide customers to properly use NIQ information. 

• Questionnaire development and validation, both in the structural and logical part 

• Check, relay and discuss the project’s progress with the immediate superior, schedule team meetings and prepare meeting agendas. 

• Verify preliminary processing data, statistical analyses and follow the project analysis plan, as discussed throughout the project with the direct superior. 

• Ability to cross-reference and combine information, whether from project data, syndicated data or external data, creating insights and recommendations to customers 

• Develop presentations, market analysis, providing relevant insights with the support of the immediate superior. 

• Ensure data quality and report delivery, meeting the NIQ global standards. You must also propose and execute improvements to existing customer reports. 

• Comply with mandatory and voluntary training sessions and present NIQ research results to clients with the support of the immediate superior. 

• Accountable for the end-to-end execution of her/his projects and the final result delivered to his clients. She/he actively engages with the broader auto/Brand & Media team both inside and outside of project work by offering support and guidance to newer team members. 

• Expected to be proactive in learning and gaining additional experience translating client questions into actionable deliverables and then into insights for the client (i.e., think ahead to predict & anticipate potential questions from the client about the report and brainstormed creative ways to clarify & contextualize to mitigate those questions) 

• Review presentation data, including translation (when applicable), before sending it to the direct superior. 

• Create and update databases, including maintaining a folder with all active projects easily accessible. 

• No formal supervisory responsibility; may provide informal guidance to new or junior team members 

• Solves problems considering common practice or procedures; determines appropriate action by analyzing possible solutions and their impact on the function/business using practical experience, judgment and precedents 

• University degree or the equivalent combination of education and experience required; advanced/graduate degree preferred 

• Demonstrated Analytical/Consulting expertise  

• Excellent communication skills including building customer rapport  

• Technical knowledge and an understanding of data and its application across business 

• Minimum 5 years of experience in market research 

• Experience in ad hoc market analysis with shopper and brand tracking methodologies 

• Ability to maintain client relationships 

• Client focus, eye for detail and high-quality standards 

• Advanced level MS Office (Excel and PowerPoint) 

• Advanced English 

• Portuguese is a differential 

Our Benefits

• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee-Assistance-Program (EAP)

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

For more information, visit NIQ.com

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Our commitment to Diversity, Equity, and Inclusion

NIQ is committed to reflecting the diversity of the clients, communities, and markets we measure within our own workforce. We exist to count everyone and are on a mission to systematically embed inclusion and diversity into all aspects of our workforce, measurement, and products. We enthusiastically invite candidates who share that mission to join us. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class. Our global non-discrimination policy covers these protected classes in every market in which we do business worldwide. Learn more about how we are driving diversity and inclusion in everything we do by visiting the NIQ News Center: https://nielseniq.com/global/en/news-center/diversity-inclusion