Marketing Planning and Analysis

  • Minnetonka, MN
  • Full-time

Company Description

For more than 30 years North American Membership Group, Inc. (NAMG) has excelled in creating and growing eleven distinct lifestyle clubs that thrive on the camaraderie we foster between our members and our clubs.

Job Description

This position is primarily responsible for analysis, planning, and pro-forma P&L’s to aid the SVP of Marketing and the Marketing team in the evaluation of new business initiatives, acquisition testing, retention efforts and new projects. This position will be a critical resource for marketing and responsible for quickly evaluating financial potential and bottom line impact using facts, real results and forecasting and database tools currently in existence and to be proactively developed. He/she will be responsible for consolidating test results and providing updates to support decision making across all business channels. He/she will analyze strategic financial impact of tests, regularly measure, forecast and present testing results, deliver regular reporting on time, and will excel at prioritizing and multi-tasking and will be highly organized. Channels include (but are not limited to): DRTV, telemarketing, direct mail, online acquisition, ecommerce, partner programs, and alternative media. 

In this role, he/she must be the following: completely comfortable with numbers and quantitative analysis, presenting his/her work in a concise and professional manner, a model of true teamwork, someone who values and models on-time delivery of requests, someone who delivers with precision, someone who can digest large quantities of information and present recommendations in a clear, concise and confident manner, a positive influence, someone who exhibits a conscientious work ethic and someone who likes to have fun while working hard.

Essential Job Duties and Responsibilities: 

§ Monitor key marketing performance indicators, identifying trends in metrics, opportunities to improve profitability and any potential issues or risks

§ Maintain, develop, and issue additional reporting to provide the organization with insight into marketing programs, efficiency and projected profit.

§ Inventory forecasting, including maintenance of inventory reporting

§ Ad hoc analyses will include, but is not limited to, tracking and reporting front-end and back-end program performance, breakeven analysis of campaigns, response and buying behavior patterns within database for specified brands, channels, customer segments and time periods and tracking brand sales, returns, cost, etc. pertaining to budget and actuals.

§ Present results and performance analyses to marketing along with recommendations to improve future tactics and strategy. Help develop testing strategies to ensure resource optimization and improve response metrics, LTV and ROI. 

Qualifications

Essential Skills & Experience: 

CRM experience is a plus

Proficiency with MS Office products. 

Advanced skill with SQL and Excel 

Excellent organization and prioritization skills. 

Education – Required: BA/BS in Finance/Accounting/Statistics or other quantitative discipline 

4+ years of analytical experience in direct response (subscription, continuity environment a plus) 

Expertise working with large database files and turning raw data into information 

Experience with fulfillment processes and accounting procedures desirable. 

Experience developing, implementing and managing the use of statistical scoring strategies a +


About Us:

Enter the world of North American Membership Group (NAMG) and you will benefit from our successful business model. For more than 30 years, NAMG has excelled in creating and growing eleven distinct lifestyle clubs and thrive on the camaraderie we foster between our members and the clubs.

Each club’s magazine, e-newsletter and website is rich with articles and how-to features that inform, motivate, teach and inspire members. Our club model generates a social network from editor to member and from member to member. This provides our media properties with a unique competitive advantage. Instead of ordinary readers, we deliver active members of the community. And since our readers have elected to join an affinity club, they are naturally more energetic, more passionate and more involved in their special interest.

With more than 20 million readers who do more, use more and spend more, NAMG can grow with their business partners. The North American Membership Group includes a parent company and two subsidiaries. The parent company, NAMG, controls the operational and administrative areas. North American Affinity Club, Inc. runs all the marketing, member benefits and creative departments while the second subsidiary North American Media Group, Inc. contains the publishing, editorial, event and sponsorship areas.

Additional Information

Compensation & Benefits:

  • Base salary 
  • Medical
  • Dental
  • Vision
  • Flexible Spending Account
  • 401(k) Plan
  • Group Life Insurance
  • 15 days PTO plus 9 paid holidays
  • Monthly “Bring Your Dog to Work Day” and other company events
  • Casual Dress Code