Director Multi-Cultural Market Strategy Development
- Full-time
Company Description
You and Northwestern Mutual. We believe relationships are built on trust. That our lives and our work matter. And we’re much stronger together than we are apart. These beliefs launched our company nearly 160 years ago. Today, they’re just a few of the reasons why people choose to build careers at Northwestern Mutual.
Our business is about helping people secure their financial futures, and that starts with putting people first – our clients, our employees and our field representatives. Northwestern Mutual is known for financial strength. We’re strong, innovative and growing. Come grow with us.
Job Description
At Northwestern Mutual, we believe relationships are built on trust. That our lives and our work matter. These beliefs launched our company nearly 160 years ago. Today, they're just a few of the reasons why people choose to build careers at Northwestern Mutual.
We're strong and growing. In a company with such a long and storied history, this may be the most exciting and important time to be a part of Northwestern Mutual. We're strong, innovative and growing.
We invest in our people. We provide opportunities for employees to grow themselves, their career and in turn, our business.
We care. We make a positive difference in our communities. Nationally, thousands have benefitted from our support of research and programs to fight childhood cancer. Each year, our Foundation, employees and financial representatives donate time, talent and financial support to causes they're passionate about.
We are an equal opportunity/affirmative action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender identity or expression, sexual orientation, national origin, disability, age or status as a protected veteran, or any other characteristic protected by law.
What's the role?
Establishes the strategy for all aspects of the company’s Asian Market initiatives to deliver financial security to underpenetrated markets to increase market share and sales. Partners with the product areas, Marketing, Communications, Corporate Planning, Field Distribution and Planning & Sales departments to identify and research Asian markets. Ensures that the home office and field have the appropriate existing and future infrastructure in place to support the identified Asian markets and drive sales and recruiting in those markets. Communicates the corporate Asian Market strategy to the field and consults with field leadership in order to better understand local markets and influence sales and recruiting at the local level. Ensures that the company’s approach to Asian Markets is focused, well-coordinated with other market efforts, and that requests from both the home office and the field are prioritized based on the markets that are most aligned to field priorities, the company strategy and the diversity and inclusion strategy. Monitors, measures, evaluates and communicates the total return on investment for all Asian market activities.
Bring Your Best! What this role needs:
• Bachelor’s degree in business administration, marketing, communications or equivalent work experience.
• You have multicultural market or diversity and inclusion experience (specifically with Asian communities) and demonstrated understanding of cultural/multicultural market differences.
• You have experience in organizational change management.
• Minimum of ten years of dynamically responsible experience working in the financial services industry in business, marketing, project management or strategic planning.
• You have comprehensive understanding of marketing concepts and the role of marketing in supporting sales cycles, positioning products and increasing awareness.
• Proven ability to use consumer research insights.
• Strong interpersonal skills and ability to establish rapport at all levels of the home office, the field and external vendors and partners.
• You have networks in a variety of business settings to include identifying and cultivating relationships with key partners representing a broad range of functions and levels.
• Strong analytical and decision-making skills with the ability to absorb, analyze and articulate complex information.
• You build and manage measurement methods, including return on investment.
• Strong organizational and project management skills with a focus on planning, setting priorities, relative to importance and urgency, managing process, and delivering results under tight time constraints.
• You are a strong persuasive communication skills (oral and written) with ability to make presentations and craft written reports.
Req ID: 10281
Position Type: Regular Full Time
Education Experience: Bachelor's Required
Employment Experience: 9+ years
Licenses/Certifications:
FLSA Status: Exempt
Posting Date: 01/04/2017