Assistant Director, Channels & Analytics
- Full-time
Company Description
You and Northwestern Mutual. We believe relationships are built on trust. That our lives and our work matter. And we’re much stronger together than we are apart. These beliefs launched our company nearly 160 years ago. Today, they’re just a few of the reasons why people choose to build careers at Northwestern Mutual.
Our business is about helping people secure their financial futures, and that starts with putting people first – our clients, our employees and our field representatives. Northwestern Mutual is known for financial strength. We’re strong, innovative and growing. Come grow with us.
Job Description
At Northwestern Mutual, we believe relationships are built on trust. That our lives and our work matter. These beliefs launched our company nearly 160 years ago. Today, they're just a few of the reasons why people choose to build careers at Northwestern Mutual.
We're strong and growing. In a company with such a long and storied history, this may be the most exciting and important time to be a part of Northwestern Mutual. We're strong, innovative and growing.
We invest in our people. We provide opportunities for employees to grow themselves, their career and in turn, our business.
We care. We make a positive difference in our communities. Nationally, thousands have benefitted from our support of research and programs to fight childhood cancer. Each year, our Foundation, employees and financial representatives donate time, talent and financial support to causes they're passionate about.
We are an equal opportunity/affirmative action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender identity or expression, sexual orientation, national origin, disability, age or status as a protected veteran, or any other characteristic protected by law.
What's the role?
In this newly added role, critical to the strategy and success of the emerging team and initiative, you will report to and partner with the Director, Corporate Engagement, assisting with division strategy development, budget oversight and team building activities. You will also lead a team of Channel Managers, a Design and Multimedia Lead and contractors who will assist with strategy implementation and the resulting analytics. The approach is simple. We will build a framework starting with the broad company strategy and focusing on:
- Who we want to reach and engage
- Why we want to reach them -- what do we want from each engagement
- What content is appropriate to address the Who and Why
The analytics portion of your role will be about results. We're looking for the right mix of content and behaviors. We don’t need you to be a seasoned analyst or IT expert. We’re looking for someone who can devise an analytical approach, create reports, and apply data in support of continuous improvement. We anticipate leadership responsibilities to take a significant amount of your time, with light channel work and analytical tasks also needing attention.
Specific tasks will include:
- Ensuring key stakeholders are engaged and informed through the company's channels - including overseeing effective day-to-day operation of the team's print, digital, and social properties.
- Designing and implementing methods to collect, synthesize and analyze data in order to inform direction and decision making, and to shape/evolve channel strategies.
- Leveraging data and digital innovation to guide the approach of informing and inspiring employees, Financial Representatives, and consumers.
- Demonstrating the effectiveness/ROI of the channels strategy, identifying gaps and opportunities.
- Working directly with your team to innovate and ensure the company stays at the forefront of technology and is communicating with key stakeholders using optimal methods.
Offerings are different channel to channel, however, methods include multiple magazines and web properties, internally and externally facing campaigns, social media, a network of internal electric signage and more.
The ideal candidate for this role will bring a hybrid skillset: have experience using a multi-channel approach to reach audiences, be very good at interpreting and applying analytics, have strong marketing communications talent, outstanding leadership abilities, and the runway to continue to evolve your skills to make an impact over the short- and long-haul. A commitment to building effective and collaborative partnerships will also be critical to success.
In addition, you will have:
- A bachelor's degree in Business, Communications or a related field
- 8+ years of directly relevant work experience
- Knowledge of cutting-edge techniques and technology for audience engagement
- Working knowledge of video, audio and electronic media, including the use, design and production of technology-based processes
- Ability to identify opportunities, develop creative data-based ideas and implement communications initiatives/projects within deadlines
- A strategic mindset with proven success crafting/implementing integrated, metrics-based strategies
- An analytical approach to yielding quantifiable results
- The ability to move the line, even in situations with a good deal of ambiguity
- Strong leadership skills; the ability to influence with and without formal authority
- Excellent presentation skills
- Demonstrated ability to manage vendor relationships in the best interest of Northwestern Mutual
- Proven experience with various media in the performance of marketing and/or communications objectives preferred
- Comfort with computers and technology; the ability to learn proprietary systems quickly; skill using MS Office Suite applications
- Insurance or financial industry experience is preferred but not required
Req ID: 7961
Position Type: Regular Full Time
Education Experience: Bachelor's Required
Employment Experience: 6-8 years
Licenses/Certifications: None
FLSA Status: Exempt
Posting Date: 09/15/2016