Pet360 - Company Overview

Pet360, Inc. is the largest and fastest growing integrated media & ecommerce company dedicated to the U.S. consumer pet industry. We are headquartered in the Philadelphia area with offices in NYC, Miami, Colorado and Louisville and have distribution centers on both coasts.  We are redefining the pet parenting experience by providing pet owners easy access to the tools and resources they need – trusted information from a team of experts, connections to other pet parents, and convenient online ordering solutions for pet food, meds and supplies.

As the company continues to grow, we’re looking to expand the Pet360 Pack by adding talented individuals who enjoy an innovative, fast-paced and entrepreneurial environment where change is encouraged and your impact is instantly visible. The company is backed by leading private equity and venture capital firms and is well capitalized to continue our exceptional growth. Our family of premium brands includes Pet360.com – the most comprehensive online resource for pet parents; petMD.com – the world’s largest digital resource for pet health information; PetFoodDirect.com – the leading online retailer of pet food, medications and supplies; BlogPaws – the largest professional network of pet bloggers and social media enthusiasts; and Only Natural Pet – a complete line of natural pet supplies specifically formulated to be biologically appropriate for cats and dogs. Today, our network reaches more than 12 million pet parents each month!

With values grounded by our Love for Pets and Pride in Our Pack, the Marketing Team is looking for a Creative Director. Join us on our mission to make pets’ lives better by simplifying pet parenting and inspiring moments of joy. In this pet loving and fast paced environment, you’ll be Empowered to Create and Unleash Greatness every day.

Position Overview:

The Creative Director will develop and oversee visual branding and digital execution all Pet360 Brands (Pet360.com, PetMD.com & PetFoodDirect.com) and platforms. A key leader in the organization, this position will provide creative thought leadership and mentoring for copy writers and designers; building a positive environment, translating customer experience requirements and creative briefs into digital experiences and awe-inspiring campaigns that are visually exciting, easy-to-use, and emotionally engaging.

Reporting to the EVP & CMO, the ideal candidate will be a design/copy superstar with an obsession for detail.  Key to the success of this role will include the ability to collaborate and work closely with all cross-functional members to create and deliver the most differentiated pet parenting engagement in the market. Strong visual design, copy, interaction design and typographical understanding are all required, as well as knowledge of user experience design across content, community, commerce and advertising to deliver maximum engagement.

The ability to juggle numerous jobs under tight deadlines in a highly entrepreneurial environment is important for this position, as is a strong sense of urgency.  Excellent interpersonal, communication, and collaboration skills are a must, along with an enthusiasm to be ahead of the ever-evolving digital design arena in order to achieve creative excellence. 

Position Profile:

• Phenomenal brand developer who can deliver a consistent and relevant look and feel that continuously evolves each brand experience across channels and platforms.

• Management experience in driving overall digital aesthetic and concept concept creation for all assets including  brand marketing materials, websites, videos, mobile applications, email campaigns,
  social assets, and interactive banner advertising for digital brands.
• Strong, proven leadership skills and highly developed interpersonal skills to lead and manage a team. High energy and infectious leadership in a fast paced environment.
• Must be able to oversee, manage, and retain top talent that delivers "break through" customer experiences and campaigns.
• Plan and organize team workload and deadlines to deliver creative solutions in a timely manner.

• Self-driven, detailed oriented and accustomed to juggling multiple tasks and conflicting deadlines.
• Must have a passion for pets and their parents, delivering differentiated experiences across all touch points.

Minimum Requirements:

• Bachelors degree strongly preferred. Educational discipline in Graphic Design desired.
• Minimum 5 years experience in a creative/design leadership role (i.e. Art Director or Creative Lead) with experience in print & digital marketing, website design (high volume sites), and interactive media.
• Must have experience in managing digital/interactive designers and copywriters.
• Experience in develop creative programs and design concepts that meet business objectives and that differentiate the brands.

• Proven track record in building and inspiring creative teams to generate multiple concepts for a campaign or project.
• Oversee workload management of creative team (timelines, work allocation and tools).
• Establish and maintain all visual standards/guidelines for multiple brands.
• Superior copy, typography and design sense.
• Proven track record of managing multiple projects from concept through completion
• Ability to set direction and lead design of on-brand, forward-thinking and creative solutions across all media (online, email, print, radio, social, advertising, mobile) to meet business objectives.
• Must be fluent in Photoshop and Illustrator on a Mac platform.
• Experience in applying web standards, cross-browser compatibility, accessibility and various web-related optimization techniques to digital assets.
• Design leadership for a digital consumer business and female-focused demographic highly desired.
• Must have demonstrated leadership experience coupled with the ability to identify, hire, coach, develop, and retain the most talented people while inspiring them to deliver world class digital creative engagement and excellence.
• Demonstrated track record in strategic brainstorming, campaign development, creative brief development and creative execution.
• Proven ability to bring original ideas to each project and take initiative to develop new ideas from concept through final production across digital platforms.
• Expertise in latest design software: Photoshop, Flash, Dreamweaver, Illustrator, etc.
• Must be well versed in Web Graphics and Web Design, HTML, Ajax, JavaScript, and CSS, with a clear understanding as to how design comps translate to code.
• Strong knowledge of web standards and CSS-driven layouts.
• Ability to anticipate needs, innovate, and flourish in a high volume, fast paced environment.
• Proven presentation skills - active listening skills; the ability to win the      respect of others; assertive; willingness to take direction; negotiation and influencing skills.
• A methodical and pragmatic problem-solver who inspires confidence and trust with internal customers and staff; strong collaborator.