About Pet360, Inc.

Pet360, Inc. is the largest and fastest growing integrated media & ecommerce company dedicated to the U.S. consumer pet industry. We are headquartered in the Philadelphia area with offices in NYC, Miami, Colorado and Louisville and have distribution centers on both coasts.  We are redefining the pet parenting experience by providing pet owners easy access to the tools and resources they need – trusted information from a team of experts, connections to other pet parents, and convenient online ordering solutions for pet food, meds and supplies.

As the company continues to grow, we’re looking to expand the Pet360 Pack by adding talented individuals who enjoy an innovative, fast-paced and entrepreneurial environment where change is encouraged and your impact is instantly visible. The company is backed by leading private equity and venture capital firms and is well capitalized to continue our exceptional growth. Our family of premium brands includes Pet360.com – the most comprehensive online resource for pet parents; petMD.com – the world’s largest digital resource for pet health information; PetFoodDirect.com – the leading online retailer of pet food, medications and supplies; BlogPaws – the largest professional network of pet bloggers and social media enthusiasts; and Only Natural Pet – a complete line of natural pet supplies specifically formulated to be biologically appropriate for cats and dogs. Today, our network reaches more than 12 million pet parents each month!

Position Overview:

The PFD General Manager will serve as the site business manager accountable for creating a world-class customer engagement experience for pet parents across all digital platforms (web, mobile & tablet) in support of the PetFoodDirect.com brand. With oversight from the Director of Customer Experience, this position is accountable for the conception, creation, planning, executing, testing , analyzing and measuring of online marketing campaigns , site presentation and site merchandising, as well as full site experience working with the creative, user experience, marketing, merchandising and editorial teams to optimize site engagement metrics, AOV, site conversion and margin.

We are looking for a strong leader with passion, energy, intellect and drive that can bring fresh ideas, a strategic mind and an ability to grow the PFD brand.  This person will have the primary responsibility for managing site operations, business plan and full P&L responsibility.
This is a great opportunity for a strong web business leader with strong experience prioritizing activities, leading both internal and external partners, and a passion for developing great customer experiences.

Position Profile

• Create and maintain the optimal personalized customer engagement experience with digital content, messaging, merchandise, landing pages by optimizing placement and content through internal search, dynamic site wide messaging, promotional activity, recommendations and navigation tools.
• Partner daily with merchandising team on all financial strategies of the business, with a strong sense of urgency in all matters related to AOV, enhancing margins, and seasonal plans.
• Translate data into insights for Marketing and Merchandising teams to serve as a foundation for optimizing site experience campaigns.
• Maintain site merchandising experience by reviewing product-mapping, tagging, taxonomy, content related irregularities and take appropriate steps to resolve issues.
• Create and maintain internal search synonyms and tagging to ensure accurate and full      search results.
• Track internal search KPI’s and create redirect URLs to support search tuning effort.
• Leverage rich relevance merchandising functions to tune product suggestions on site,      testing/optimizing cross-selling and bundling tactics in partnership with Merchandising.
• Monitor the customer experience daily, checking for broken issues and errors ensuring all visual presentation and site merchandising is executing correctly.
• Execute, track, update and analyze personalized online messaging and navigation.
• Create pages to highlight trends and promotions, working closely with Marketing, Editorial      and Merchandising.
• Identify and react upon opportunities for category and product page enhancements.
• Update SEO copy to maximize natural search visits.
• Identifying and executing merchandising/marketing strategies for site ads, editorial content and new navigation based on upcoming assortments and trends.
• Manage all messaging assets for the site including set up, testing, and analysis.
      
      

Requirements:

• Strong understanding of online merchandising, publishing tools, and online analytics coupled with an understanding of digital consumer engagement a must.
• Experience managing eCommerce online operations is a MUST.
• Natural leader adept in team building, leading and inspiring a team.
• Resourceful, entrepreneurial spirit who can lead by example.
• Establish and track business metrics to drive decisions for the organization.
• Excellent communications – able to take complex information and succinctly and effectively communicate both in verbal and written formats.
• Organized – able to keep multiple balls in the air and to deconstruct complex activities into their component parts, track those parts, and manage the activities to completion.
• Strong Business Sense - an excellent understanding of costs and benefits and an ability to use that understanding to prioritize activities.  Understanding of web monetization is a must.
• Ability to analyze and interpret complex financial and operational data and prepare business reports, projections, and recommendations.
• Webby - a natural inquisitiveness to what is happening online and how that may be incorporated into PetFoodDirect.com.  In addition, a solid understanding of web technologies and how to manage feature development is a plus.
• Bachelor’s degree; MBA a plus.

Pet friendly work environment!