Online Marketing and Partership Manager

  • Full-time

Company Description

Pet360, Inc. is the largest and fastest growing integrated media & ecommerce company dedicated to the U.S. consumer pet industry. We are headquartered in the Philadelphia area with offices in NYC, Miami, Colorado and Louisville and have distribution centers on both coasts.  We are redefining the pet parenting experience by providing pet owners easy access to the tools and resources they need – trusted information from a team of experts, connections to other pet parents, and convenient online ordering solutions for pet food, meds and supplies.

 

As the company continues to grow, we’re looking to expand the Pet360 Pack by adding talented individuals who enjoy an innovative, fast-paced and entrepreneurial environment where change is encouraged and your impact is instantly visible. The company is backed by leading private equity and venture capital firms and is well capitalized to continue our exceptional growth. Our family of premium brands includes Pet360.com – the most comprehensive online resource for pet parents; petMD.com – the world’s largest digital resource for pet health information; PetFoodDirect.com – the leading online retailer of pet food, medications and supplies; BlogPaws – the largest professional network of pet bloggers and social media enthusiasts; and Only Natural Pet – a complete line of natural pet supplies specifically formulated to be biologically appropriate for cats and dogs. Today, our network reaches more than 12 million pet parents each month!

Job Description

The Marketing Department at Pet360, Inc. is seeking an Online Marketing & Partnerships Manager.  This is a self-motivated individual who will help manage the strategy and execution of affiliate & partnership marketing programs for PetFoodDirect.com and Pet360.com. The ideal candidate thrives in an entrepreneurial environment, is a creative thinker and has a passion for building and executing strategic partnerships.

 

Key Responsibilities Include:

  • Develop promotional strategy and calendar for affiliates and partners
  • Manage online marketing partnerships and CPA deals, including affiliates
  • Identify, cultivate, and motivate top affiliate performers
  • Responsible for all reporting & analytics
  • Manage/assist on all aspects of Pet360 and PetFoodDirect’s affiliate marketing programs including; newsletters/communications, affiliate creative, approvals, auditing, network relationships etc.
  • Business development/partnerships
  • Assist with other marketing programs as needed (i.e. display media and retargeting)

Qualifications

Required Qualifications

  • Bachelors degree in a related field (Marketing, Business, Communications, etc.)
  • 2-4 years of experience in an affiliate/partnership/ online marketing role preferably in the retail/e-commerce industry
  • Strong negotiation skills a must with business development experience preferred
  • Strong Relationship building and maintenance skills
  • Ability to recruit, manage and optimize affiliate relationships from the ground up that have large impact and can scale
  • Expertise in social media (Facebook, Twitter, Blogging, etc… )
  • Knowledge of affiliate networks – Commission Junction, ShareASale, Impact Radius, etc.
  • Experience with Omniture Site Catalyst and Google Analytics
  • Understanding of CPL, CPA, CPM, and CPC models
  • Strong business acumen and proven expertise in analytics (Excel super user preferred)
  • Ability to plan, organize and work on multiple tasks simultaneously
  • Strong work ethic and ability to work cross-functionally

Additional Information

Why You'll Love Pet360
 

If this sounds like you, we want to meet you. Here are just a few of the reasons we love working for Pet360:

  • Culture of transparency and trust. Every single pack member gets a monthly report detailing sales, page views, visits, ad revenue, and much more.
  • We're a small team which means everyone can make a big contribution to our business.
  • Competitive salary and benefits (Medical, dental, 401k with company match).
  • Generous discount for pet products.
  • Ability to bring your pet to work