Pet360, Inc. is the largest and fastest growing integrated media & ecommerce company dedicated to the U.S. consumer pet industry. We are headquartered in the Philadelphia area with offices in NYC, Miami, Colorado and Louisville and have distribution centers on both coasts.  We are redefining the pet parenting experience by providing pet owners easy access to the tools and resources they need – trusted information from a team of experts, connections to other pet parents, and convenient online ordering solutions for pet food, meds and supplies.

 Pet360 was acquired by PetSmart in 2014.

As the company continues to grow, we’re looking to expand the Pet360 Pack by adding talented individuals who enjoy an innovative, fast-paced and entrepreneurial environment where change is encouraged and your impact is instantly visible. The company is backed by leading private equity and venture capital firms and is well capitalized to continue our exceptional growth. Our family of premium brands includes Pet360.com – the most comprehensive online resource for pet parents; petMD.com – the world’s largest digital resource for pet health information; PetFoodDirect.com – the leading online retailer of pet food, medications and supplies; BlogPaws – the largest professional network of pet bloggers and social media enthusiasts; and Only Natural Pet – a complete line of natural pet supplies specifically formulated to be biologically appropriate for cats and dogs. Today, our network reaches more than 12 million pet parents each month!

Job Summary

The Marketing Department at Pet360, Inc. is seeking a Paid Search Specialist in Plymouth Meeting, PA. The Paid Search Marketing Specialist will report to the Sr. Ecommerce Markeintg Manager and will be responsible for managing paid search campaigns for Pet360.com and PetFoodDirect.com. The Paid Search Marketing Specialist is a self-motivated individual who will be responsible for developing, managing and optimizing campaigns that maximize new customer orders at a targeted cost per acquisition. The ideal candidate thrives in an entrepreneurial environment, has an analytical mind, lives for testing and is results oriented. 

Key Responsibilities Include

• Conduct keyword research and build out comprehensive keyword lists

• Conduct ad copy, landing page and other tests

• Manage campaigns towards CPA goals; responsible for bid management; setting bid rules and making manual bid updates

• Maintain alignment with a promotional calendar ensuring that keywords, ad copy and spend are consistent with site-wide goals and promotions

• Pull reports to track performance and analyze data in Excel

• Monitor competitor’s paid search campaigns and make recommendations based on competitive research 

• Manage relationships with search engines, participate in relevant betas and work closely with engine reps on growth and optimization opportunities

• Stay up to date on industry best practices and new opportunities

• Manage Google Product Listing Ads and assist with the management of other Comparison Shopping Engine campaigns

• Assist with other projects as needed

Required Qualifications

• Bachelors degree in a related field (Marketing, Business, Communications, etc.)

• 1-2 years of experience in a paid search marketing role

• Experience with a paid search software/bid management tool such as Marin, Kenshoo, or DoubleClick search

• Advanced Excel skills, ability to create pivot tables, run vlookups, etc.

• Web analytics experience a plus (Omniture Site Catalyst and/or Google Analytics)

• Ability to multi-task and prioritize in a fast-paced and dynamic work environment

• Strong communication and organizational skills

• High attention to detail and focus on quality of results, self-motivated team player

• Team-oriented work ethic 

This is a full time position in a dynamic, fun environment where you can bring your office friendly pets to work with you. You'll enjoy generous discount for pet products too.