Pet360, Inc. is the largest and fastest growing integrated media & ecommerce company dedicated to the U.S. consumer pet industry. We are headquartered in the Philadelphia area with offices in NYC, Miami, Colorado and Louisville and have distribution centers on both coasts.  We are redefining the pet parenting experience by providing pet owners easy access to the tools and resources they need – trusted information from a team of experts, connections to other pet parents, and convenient online ordering solutions for pet food, meds and supplies.

As the company continues to grow, we’re looking to expand the Pet360 Pack by adding talented individuals who enjoy an innovative, fast-paced and entrepreneurial environment where change is encouraged and your impact is instantly visible. The company is backed by leading private equity and venture capital firms and is well capitalized to continue our exceptional growth. Our family of premium brands includes Pet360.com – the most comprehensive online resource for pet parents; petMD.com – the world’s largest digital resource for pet health information; PetFoodDirect.com – the leading online retailer of pet food, medications and supplies; BlogPaws – the largest professional network of pet bloggers and social media enthusiasts; and Only Natural Pet – a complete line of natural pet supplies specifically formulated to be biologically appropriate for cats and dogs. Today, our network reaches more than 12 million pet parents each month!

Media Managers are multi-talented, well versed in the digital landscape, embrace performance metrics, and are a combination of right and left brained thinkers. They help drive strategic direction across mutli-platform marketing programs while consistently looking for innovation in media, programmatic buying & data integration, audience development, creative, and technology management. They have a comprehensive understanding of how to merge consumer experiences & digital media (paid, earned, and owned).

Core job responsibilities include –

Strategy & Media:

• Translate campaign briefs with client team into strategic infrastructures to ensure campaign objectives can be achieved
• Research & dissect potential consumer journey pathways in order to construct campaign strategy and subsequent goals
• Evaluate publishers with team to build media plans
• Identify vendors for potential long-term partnership opportunities
• Structure campaigns for constant testing & programmatic diversification
• Discover opportunities for data based research & program analysis
• Define and set expectations within media plans with team re:viewability and campaign KPIs

• Manage and develop a junior team (up to 2) through leadership, mentoring/training, and performance feedback to ensure strategy & media career advancement
• QA all client deliverables with team Communications:
• Establish and maintain day-to-day client relationships re:media
• Effectively present materials to client team on a regular basis
• Build and preserve relationships with vendors in relation to client work
• Represent Pet360 and client team at industry events

• Oversee budgeting & tracking/pacing of campaigns with junior team
• QA campaign set up for naming conventions, creative, tagging, flight dates, and budgets
• Review reports with Insights Manager to extrapolate performance trends and key insights for optimization opportunities and/or future planning
  

• Bachelors’ degree or equivalent years of work experience in related position
• Minimum of 5 years of digital media/marketing experience, specifically at an advertising agency or client side online marketing department.
• 2+ years of programmatic experience is a must.
• 1-2+ years of retail experience is a plus.
• Proficiency in Microsoft Office Suite (primarily Powerpoint and Excel), DoubleClick, Programmatic UIs, comScore, Nielsen, and Google Analytics are required.
• This individual thrives in a small team environment, works well with others, and is comfortable working independently while developing junior team members.
  

This is a full time position in a dynamic, fun environment where you can bring your office friendly pets to work with you. You'll enjoy generous discount for pet products too.