Audience Development Manager

Company Description

Pet360, Inc. is the largest and fastest growing integrated media & ecommerce company dedicated to the U.S. consumer pet industry. We are headquartered in the Philadelphia area with offices in NYC, Miami, Colorado and Louisville and have distribution centers on both coasts.  We are redefining the pet parenting experience by providing pet owners easy access to the tools and resources they need – trusted information from a team of experts, connections to other pet parents, and convenient online ordering solutions for pet food, meds and supplies.

 

As the company continues to grow, we’re looking to expand the Pet360 Pack by adding talented individuals who enjoy an innovative, fast-paced and entrepreneurial environment where change is encouraged and your impact is instantly visible. The company is backed by leading private equity and venture capital firms and is well capitalized to continue our exceptional growth. Our family of premium brands includes Pet360.com – the most comprehensive online resource for pet parents; petMD.com – the world’s largest digital resource for pet health information; PetFoodDirect.com – the leading online retailer of pet food, medications and supplies; BlogPaws – the largest professional network of pet bloggers and social media enthusiasts; and Only Natural Pet – a complete line of natural pet supplies specifically formulated to be biologically appropriate for cats and dogs. Today, our network reaches more than 12 million pet parents each month!

Job Description

Pet360 Media, Inc. is seeking an Audience Development Manager to join the Ad Operations team. The position will play an instrumental role in procuring, analyzing, exposing, and optimizing new data segments that are high value to the media and ad sales organization. The Audience Development Manager will be working with peers in Ad Operations, Digital Media Sales well as Media Planners and will be responsible for managing the system(s) available for data segmentation, custom segment building, reporting on audience overlaps, performance, and working directly with the Director of Ad Operations on data integrations to other 1st, 2nd and 3rd party data sources or systems.

Responsibilities

  • Work with internal operations, sites, technology partners, sales and marketing to create and deliver high-value audience segments
  • Manage collection of audience data across all owned and operated properties and onboarding CRM
  • Work with Ad Operations to ensure delivery and performance of audience-targeted ad campaigns
  • Anticipate and avoid problems with data, segmentation, platform performance and ad delivery; troubleshoot, document and fix technical issues as they happen
  • Assist the Director of Operations in building a process for regular segment creation, segment retirement and advertising products built on the premise of leveraging audience data.
  • Manage yield monetization via price recommendations, as well as forecast and avails during the planning phase of campaigns
  • Maintain standards for data integrations & requirements for ad serving and connectivity to other SaaS technology platforms needed for monetization, including Ad Server and Supply Side Platform
  • Participate on IAB or other industry committees directly related to data targeting as well as the requirements and compliance standards necessary to use data appropriately.

Qualifications

  • Minimum 2 years in comparable audience data role
  • Experience with digital campaign setup, optimization and reporting; audience segmentation, audience development, ad targeting and delivery
  • Experience working for or closely with data management platforms (DMP), data exchanges, ad networks, demand side platforms (DSP), agency trading desks or supply side platforms (SSP)
  • Knowledge of applications for database management, business intelligence, ad exchange trading, real-time bidding (RTB), demand- and supply-side platforms (DSP, SSP), ad serving
  • Superior skills with MS Excel, MS PowerPoint, and web applications

Additional Information