PPC Account Manager

  • Alexandria, VA
  • Full-time

Company Description

Polaris Search Group is a professional staffing firm.  This position is with a fast growing client rated one of the top SEO firms. 

Job Description

Pay-Per-Click Account Manager

Our client, a leading SEM firm located in Alexandria, VA, is growing quickly and in need of an experienced PPC Account Manager.  They are a tight-knit company that offers a collegial work environment, including flexible work hours and a well-managed workload that promotes strong client relationships.

 

Job Description:

The Pay-Per-Click Account Manager will develop and manage medium to large Paid Search accounts and marketing campaigns, working closely with clients on a daily basis.

 

Responsibilities:

  • Maintain ongoing, proactive and consistent communications with clients on account progress, performance and problem resolution
  • Leverage PPC Management Platforms (Marin Enterprise) to maximize efficiency and effectiveness of PPC accounts
  • Actively test and analyze paid search ad copy to achieve maximum ROI
  • Execute and analyze monthly paid search business metrics, budgets and reports
  • Research and evaluate paid search marketing efforts and identify new search opportunities
  • Track paid search best practices, bid management systems, keyword developments, and industry trends
  • Regularly contribute content for blog and article posts

Qualifications

  • At least two years of experience managing PPC campaigns on Google AdWords, Microsoft AdCenter, and/or similar platforms
  • Ability to demonstrate analytical skills, technical knowledge and attention to detail
  • Outgoing personality with great communications skills
  • Advanced Web skills, proficiency with Excel and search engine interfaces
  • Enterprise-Level PPC Management Software experience (Marin or similar) a plus

Additional Information