Senior Marketing Manager, Demand Generation

  • 229 W 43rd St, New York, NY 10036, USA
  • Employees can work remotely
  • Full-time

Company Description

PubMatic delivers superior revenue to publishers by being the sell-side platform of choice for agencies and advertisers. The PubMatic platform empowers independent app developers and publishers to maximize their digital advertising monetization while enabling advertisers to increase ROI by reaching and engaging their target audiences in brand-safe, premium environments across ad formats and devices. Since 2006, PubMatic has created an efficient, global infrastructure and remains at the forefront of programmatic innovation. Headquartered in Redwood City, California, PubMatic operates 14 offices and nine data centers worldwide.

Job Description

We are seeking an experienced Demand and Lead Generation leader to join PubMatic’s marketing team to help define, implement and scale our account-based marketing and demand generation programs.

In this role, you will liaise closely with the global Marketing, Sales and Customer Success leadership teams to gather requirements and implement cross-functional strategies that supports the entire customer journey. You should feel comfortable and confident to support the full scope of demand generation program implementation, from strategic development to campaign execution and measurement. The role will report into the Director of Communications. 

Responsibilities: 

  • Design, plan, manage and optimize integrated demand and lead generation campaigns across multiple channels to generate pipeline across the entire customer journey 

  • Work with product marketing teams to develop and maintain comprehensive account profiles and target personas  

  • Build and field ABM campaigns globally, in coordination with marketing communications team leads 

  • Measure and analyze campaign analytics and identify opportunities to improve marketing effectiveness and target account engagement KPIs 

  • Help develop and manage the sales development representative (SDR) function 

  • Liaise with marketing operations team to optimize marketing tech stack 

Requirements: 

  • Minimum of 5 years of relevant experience in ABM, demand generation or lead generation in a technology company or agency setting required 

  • Experience supporting SaaS or B2B companies, with ad tech experience preferred 

  • Proficiency with ABM/B2B marketing tools and platforms, including Pardot, Salesforce, etc. 

  • Excellent organizational skills with a keen eye for detail 

  • Strong written and verbal communications skills 

#LI-KD2

Additional Information

Coronavirus notice: PubMatic is actively working to ensure candidate and employee safety. Currently, all hiring and onboarding processes at PubMatic will be carried out remotely through virtual meetings until further notice.

Benefits: Our benefits package includes the best of what leading organizations provide, such as stock options, paternity/maternity leave, healthcare, dental and vison insurance plus many extra perks including Perkspot  unlimited PTO (that we actually require you to use!). As well, when we’re back in the office, we all benefit from a kitchen loaded with healthy snacks and drinks and catered lunches twice a week, and much more! 

Diversity and Inclusion: PubMatic is proud to be an equal opportunity employer; we don’t just value diversity, we promote and celebrate it.  We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

All your information will be kept confidential according to EEO guidelines.