Senior Manager, Private Marketplace Development

  • Full-time
  • Department: Addressability

Company Description

PubMatic delivers superior revenue to publishers by being an SSP of choice for agencies and advertisers. PubMatic’s cloud infrastructure platform for digital advertising empowers app developers and publishers to increase monetization while enabling media buyers to drive return on investment by reaching and engaging their target audiences in brand-safe, premium environments across ad formats and devices. Since 2006, PubMatic has been expanding its owned and operated global infrastructure and continues to cultivate programmatic innovation. With a globally distributed workforce and no corporate headquarters, PubMatic operates 16 offices and eight data centers across North America, Europe, and Asia Pacific.

Job Description

The PMP Development Manager will support the PMP business by developing a deep understanding of the inventory and audiences available across PubMatic’s publisher and data partner portfolio in order to provide proactive and reactive support to our Ad Solutions Team’s across four tasks:

·       Receiving, understanding and reacting to ‘deal’ briefs from buyers – developing and building packages* that meet their requirements.

·       Working with the Ad Solutions teams to understand their buyer’s portfolio of brands – proactively developing speculative packages that are aligned with their portfolio e.g. auto intenders for a car brand within sports content.

·       Working with product marketing to develop proactive promotion of either a targeted or broad range of packages delivered via automated ABM campaigns.

·       Working with the Ad Operations/Deal Desk to develop an understanding of ‘what works and what doesn’t’ in order to refine future offerings.

·  packages may be verticalised or site specific and may or may not include an Audience Encore element.

In order to be successful the PMP Development Manager will need to work closely with the following key stakeholders:
 

·       The APAC Ad Solutions team members – in order to deeply understand their buyer portfolio and subsequent needs, including media planning calendars

·       The APAC Audience Encore team – to gain a deep understanding of the audience segments that our data partners are providing and to work with both the Audience Encore team and the Ad Solutions team to ensure that the most relevant audience segments are prioritized for onboarding and then packaged and promoted to both internal stakeholders and external customers

·       The APAC Customer Success team – to gain a deep understanding of our publisher portfolio across the region, ensuring that the most relevant inventory is packaged and promoted to internal and external customers

·       The APAC Publisher Development team – acting as an information source to the publisher development team to ensure that they are focusing their efforts on securing the publisher portfolio most in-demand from buyers

·       The CSOM team – to actively review the performance of packages, leveraging knowledge to refine future offerings
 

Qualifications
·       3-5 years in a sales planning role at a tier 1 publisher or advertising agency

Additional Information

All your information will be kept confidential according to EEO guidelines.