Marketing Manager, Southern Europe (French speaking)

  • n/a, Milan, Lombardy, Italy
  • Full-time
  • Department: Marketing

Company Description

PubMatic (Nasdaq: PUBM) is an independent technology company maximizing customer value by delivering digital advertising’s supply chain of the future. PubMatic’s sell-side platform empowers the world’s leading digital content creators across the open internet to control access to their inventory and increase monetization by enabling marketers to drive return on investment and reach addressable audiences across ad formats and devices. Since 2006, our infrastructure-driven approach has allowed for the efficient processing and utilization of data in real time. By delivering scalable and flexible programmatic innovation, we improve outcomes for our customers while championing a vibrant and transparent digital advertising supply chain.

Job Description

We’re looking for an experienced marketer to join our EMEA marketing team, with a particular focus on leading our marketing efforts across Southern region. This role is a full-time permanent role for the right candidate, and he/she can be based in Milan. 

In this role, you will be responsible for developing and implementing regional marketing strategies to drive awareness, consideration and adoption of our solutions for publishers and media buyers through marketing programmes and sales enablement. The successful candidate will partner closely with the Southern region commercial team and will have a talent for building geo-specific strategies against global goals, executing regional events and activations targeting the Southern region audience.  

This role requires the ability to partner with cross-functional teams both within EMEA and across the globe including product, sales and marketing leadership to help define and communicate the value of PubMatic’s products and solutions for publishers and media buyers in EMEA, and in particular Southern region. The ideal candidate has a strong background in the digital advertising industry and/or publishing space, and a drive for delivering integrated marketing programmes and plans that achieve business results.  

Essential Duties & Responsibilities: 

  • Create compelling narratives for publishers and media buyers in the Southern region - adapting audience narratives, messaging, presentations, collateral, videos, pitch decks as needed. 
  • Develop regional marketing strategies to support local product launches, educate partners and drive adoption of PubMatic’s products and solutions in collaboration with the Commercial and Marketing teams. 
  • Identify and develop content, case studies and proof points for priority products and programs. 
  • Organise and execute sponsored and hosted events, both offline and online, partnering with EMEA Marketing Director and build event presentations and prepping internal and external speakers  
  • Plan and execute paid media campaigns and analyse results  
  • Work closely with EMEA Marketing team and assist in co-managing local PR agencies (Italy, Spain, France, Portugal and MENA) to secure coverage across key publications 
  • Optimise and measure the success of the different activities and initiatives and report on the overall return on marketing investment 

Personal Attributes: 

  • Ability to work productively within a virtual or office team environment, as well as independently. 
  • Ability to build strong working relationships especially with local sales team; 
  • Ability to collaborate across functions and regions within a multicultural environment; 
  • Proactive, flexible, quick to adjust, focused on execution and results. 

Skills: 

  • Fluency in English, Italian (written & spoken) and French (written or spoken). 
  • Nice to have: Spanish (written & spoken).
  • Good understanding of the right and most effective marketing mix and channels in the central region including events, conferences, email, web, social media; 
  • Events and conferences management; 
  • Digital savviness in terms of executing local campaigns over different tools and channels; 
  • Experience with CRM (e.g. salesforce), marketing, and social media tools is an advantage (e.g. Pardot and Highspot); 
  • Strong communication and interpersonal skills - written and verbal; 
  • Detail oriented, analytical with strong planning skills; 
  • Ability to demonstrate a high degree of confidentiality, discretion and professionalism; 
  • PC proficiency with Microsoft Office 365 applications knowledge (Excel, Word, PowerPoint, Outlook, Zoom, and SharePoint). 

Qualifications

  • A bachelor’s degree (or equivalent) in marketing, communications, business or related fields is desirable; 
  • A master’s degree in marketing or related fields is an advantage. 

Knowledge & Experience: 

  • Minimum 5 years’ experience in marketing preferably in a similar position and within a global organisation; 
  • Basic knowledge of B2B marketing is preferred; 
  • Previous experience in a technology SaaS company would be a great advantage, ideally in the media sector; 
  • Candidates are required to have full eligibility to work in Italy without any restrictions. 

Additional Information

Coronavirus notice: PubMatic is actively working to ensure candidate and employee safety. Currently, all our hiring and onboarding processes will be carried out remotely through virtual meetings until further notice. 

Return to Office: PubMatic employees throughout the global have returned to our offices via a hybrid work schedule. Hybrid refers to a schedule where several days (typically a maximum of two) can be spent working from home and several days (typically a minimum of three) will be spent working from the office.  

Our benefits package includes: RSU Grants, mobile & internet allowance, enhanced technology bundle, lunches – twice a week, work anniversary bonus, a day off for your birthday and Origin – a Financial Wellness Benefit.  

Diversity and Inclusion: PubMatic is proud to be an equal opportunity employer; we don’t just value diversity, we promote and celebrate it.  We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. 

All your information will be kept confidential according to EEO guidelines. 

Learn more about us: https://pubmatic.com/careers/our-people/ 

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