Adobe Campaign Business Systems Analyst

  • Full-time

Company Description

Positioned at Publicis Groupe's core, Epsilon is a leader in interaction management, empowering brands to transform ordinary customer experiences into meaningful, human experiences. Through a connected suite of products and services, Epsilon combines leading-edge identity management, industrial strength data and technology expertise with big brand acumen gained over five decades working with the industry’s top brands. Our human-powered, data-led marketing delivers unmatched depth, breadth and scale to help brands turn meaningful human interactions into exceptional business outcomes.

Job Description

The Sr. BSA will be expected to manage the following responsibilities:

  • Partner with stakeholders to define and document campaign audience requirements, program specifications and business requirements for marketing campaigns
  • Design, build and execute multi-channel campaigns leveraging the Adobe campaign application
  • Support quality and user acceptance testing such as creating test cases and executing test as related to marketing campaigns
  • Work with client, external vendors and/or account team to maintain delivery and deployment schedules
  • Support and coordinate Change Management initiatives
  • Support Issue Management from identification through resolution
  • Pay keen attention to detail, follow-through and be ability to multi-task
  • Support/mentor BSA team with campaign issues/design, data analysis, and overall technical needs.
  • Follow campaign calendar and manage deliverables.

 

Requirements

  • Working knowledge of relational databases and proficient in SQL
  • Understanding of marketing concepts (CRM, DM and email marketing)
  • Working knowledge of Adobe Campaign or equivalent campaign management/execution tool is required
  • Ability to multi-task, learn the business (marketing programs, tactics, and business rules) quickly
  • Self-Starter and Able to Work Independently.
  • Ability to assemble, analyze and evaluate data then make appropriate and well-structured recommendations and decisions
  • Must have the ability to interpret business requirements, assess whether the requisite information is complete or acquire further information, and fully translate the requirements into accurate and timely campaigns/reports.
  • Required to clearly articulate and effectively write detailed specifications and other comprehensive documentation.
  • Has maintained project/account documentation
  • Excellent written, verbal and interpersonal communication skills
  • Has worked with technical staff to design and implement technical solutions
  • Ability to solve practical problems, applying analytical reasoning
  • Ability to work autonomously
  • PC proficient, including familiarity with the Microsoft Office Suite

 

Additional Information

Great People, Deserve Great Benefits
We know that we have some of the brightest and most talented associates in the world, and we believe in rewarding them accordingly. If you work here, expect competitive pay, comprehensive health coverage, and endless opportunities to advance your career.

Epsilon is an Equal Opportunity Employer.  Epsilon’s policy is not to discriminate against any applicant or employee based on actual or perceived race, age, sex or gender (including pregnancy), marital status, national origin, ancestry, citizenship status, mental or physical disability, religion, creed, color, sexual orientation, gender identity or expression (including transgender status), veteran status, genetic information, or any other characteristic protected by applicable federal, state or local law. Epsilon also prohibits harassment of applicants and employees based on any of these protected categories.

Epsilon will provide accommodations to applicants needing accommodations to complete the application process.

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