Marketing Manager
- Full-time
Company Description
Refinery29 is a rapidly-growing digital media company that delivers non-stop inspiration for living a more stylish and creative life. From fashion to beauty to products and shopping, Refinery29 takes its users on a constant journey of style discovery.
Since its inception in 2005, Refinery29 has focused on building a massive community through 24/7 original content. Refinery29’s highly engaged consumer base yields 7mm unique visitors and 1.5mm subscribers generating 100mm page views each month. In 2013, Refinery29 was rated #1 in Inc. Magazine’s Top 100 Media Companies and #11 in Inc.’s top New York companies. In 2013, Mashable recognized R29’s redesign as of the “15 Innovative Redesigns of 2013”.
Job Description
We’re looking for a Marketing Manager to help grow the Refinery29 audience. The person will work closely with teams throughout the company to build creative marketing campaigns and partnerships. Our marketing team has a passion for editorial content and is extremely organized and analytical. This role requires a natural passion to connect with the broader cultural and social media world, live in it day-to-day and develop Refinery29’s audience in these interest areas.
Responsibilities include:
- Identify and develop syndication and brand relationships across interest categories including fashion, art, music, beauty, home décor, food and other expansion areas
- Develop and negotiate marketing partnerships that grow site traffic and audience
- Manage execution of syndication partnerships and outreach initiatives
- Analyze performance of partner and outreach initiatives
- Investigate and experiment with new and growing social channels in collaboration with the social media team
- Lead and manage brand-focused marketing initiatives on a project-basis
- Monitor trends, strategies, and best practices in market and apply knowledge to partnerships and new initiatives
Qualifications
- At least 3 years of relevant work experience for a fast-paced, growing digital company
- Experience using and marketing across social networks, blogs, and content sharing communities including Twitter, Facebook, YouTube, Pinterest, Tumblr, etc.
- Excellent negotiation skills and experience reaching out to partners and influencers
- Exceptional interpersonal skills and have experience working with cross-functional teams
- Proficient in MS Office
- Goal-oriented and self-motivated
- Data-driven, experience using web analytics and similar reporting tools is a plus
- Ability to handle pressure and work to deadlines
- Organized and able to multitask efficiently
- Project management experience
- Interested in marketing and fashion, love the thrill of working at a start-up, and be clued in to new developments on the Internet
Check out the Refinery29 Intelligence Blog: http://intelligence.r29.com/