Analytics Coordinator, Shopping
- Full-time
Company Description
Refinery29 is a rapidly-growing digital media company that delivers non-stop inspiration for living a more stylish and creative life. From fashion to beauty to products and shopping, Refinery29 takes its users on a constant journey of style discovery.
Since its inception in 2005, Refinery29 has focused on building a massive community through 24/7 original content. Refinery29’s highly engaged consumer base yields 7mm unique visitors and 1.5mm subscribers generating 100mm page views each month. In 2013, Refinery29 was rated #1 in Inc. Magazine’s Top 100 Media Companies and #11 in Inc.’s top New York companies. In 2013, Mashable recognized R29’s redesign as of the “15 Innovative Redesigns of 2013”.
Job Description
Refinery29—the Webby-winning fashion & lifestyle authority for millennial women—is in search of a Content Strategist, Shopping to help inform our Shopping and Market Editor make deft, metric-driven decisions that propel the shopping experience on R29 to next-level greatness.
This analytical role requires a strategic and data-driven thinker with a passion for all aspects of next-generation fashion and shopping—from products to people and from trends to technology—that speaks to smart, creative, modern women EVERYWHERE.
Responsibilities
- Collaborate with the Editorial and Product teams to develop a content strategy around product discovery on R29, focused on driving value for our retail partners and users alike
- Partner with shopping editors to develop and optimize performance of content franchises, a content calendar, and distribution strategies
- Track performance of designers, retailers, product categories, and price points across all content, to help inform editorial and product decisions
- Monitor the market for opportunities (exclusive sales, collaborations, etc.)
- Monitor what people are buying and gravitating towards from our stories
- Make suggestions on story ideas/market work framed around what people are wanting/buying on a weekly, monthly basis
Qualifications
- You have at least 2 years of relevant work experience for a fast-paced, growing digital company
- You are extremely analytical
- You have great communication skills and have worked with cross-functional teams
- You have expertise using Google Analytics and similar web reporting tools
- You are naturally inquisitive and love to solve problems using data
- You want to test every story on our site
- You understand how to run experiments and are comfortable using data to draw conclusions from them
- You are proficient in Excel and fluent in Microsoft Word and Powerpoint
- You are a consumer of digital media