Audience Analytics Associate

  • Full-time

Company Description

Refinery29 is a rapidly-growing digital media company that delivers non-stop inspiration for living a more stylish and creative life.  From fashion to beauty to products and shopping, Refinery29 takes its users on a constant journey of style discovery.

Since its inception in 2005, Refinery29 has focused on building a massive community through 24/7 original content.  Refinery29’s highly engaged consumer base yields 7mm unique visitors and 1.5mm subscribers generating 100mm page views each month.  In 2013, Refinery29 was rated #1 in Inc. Magazine’s Top 100 Media Companies and #11 in Inc.’s top New York companies. In 2013, Mashable recognized R29’s redesign as of the “15 Innovative Redesigns of 2013”. 

Job Description

Responsibilities

  • Support the sales team in client pitches  and RFP responses by defining the R29 audience positioning and reach based on the client's audience target
  • Define always on R29 audience segments (eg: style savvy consumer, millennial moms) and create supporting collateral that the sales team can use as a go to resource for telling our audience story, maintain the data in these materials in a monthly basis
  • create / support a monthly newsletter for internal R29 communications and trade communications that highlights R29 audience reporting, monthly trends and larger millennial women trends such as the emergence of webrooming or their increased consumption of video
  • support larger audience insights initiatives such as the ongoing thought leadership series, her brain on digital, with audience data and analytics 

Qualifications

  • Must have prior experience with Google Analytics, Comscore and/or other audience reporting tools (ie. Nielsen At Plan)
  • 3+ years  experience in audience reporting and Analytics for the purpose of sales marketing