B2B Content Marketer

  • Full-time

Company Description

Showpad is a sales enablement solution that focuses on making every sales interaction count by making marketing more effective and sales more productive. We are a fast-growing SaaS company with offices in Ghent (Belgium), San Francisco (CA) and London (UK).

Showpad has 700+ customers all over the world, including Xerox, Johnson & Johnson, Schneider Electric, Atlas Copco, Heineken, Audi, Unilever, Wyndham, GDF Suez-Electrabel, Accuvant, CooperVision and many others.

Job Description

We are seeking a talented Content Marketer to join the Showpad Marketing team. This role is designed for a passionate individual who is interested in creating compelling blogs, webinars, email copies, case study posts, etc. We are looking for someone with an affinity for the written word and a keen focus on grammatical and stylistic details.

To achieve success at Showpad, this position requires an applicant who can clearly communicate Showpad’s positioning and messaging and demonstrate the ability to creatively tell compelling stories that will ultimately resonate with disparate user groups. 

Responsibilities

  • Write, promote and distribute content to attract and convert Showpad’s target audience
  • Continuously research and become an expert in the trends that our target audiences care most about 
  • Manage the blog and social calendar to ensure timely content creation, approval, layout, and delivery
  • Assist in conducting customer interviews and developing case studies
  • Manage and grow Showpad’s social media presence on LinkedIn, Twitter, Facebook, and more
  • Manage and grow Showpad’s blog readership
  • Ensure overall consistency of company messaging
  • Promote content created on different social media platforms

Qualifications

  • Bachelor’s degree, preferably in English, Journalism, Communication or Marketing.
  • 3+ years of marketing content experience, ideally in a high-velocity B2B setting
  • Proven track record of driving a successful content strategy across channels
  • Deep understanding of how to influence an audience using tone, messaging and delivery 
  • Analytical prowess, capable of interpreting data to improve content effectiveness
  • Capacity to balance, prioritize and deliver excellent results under tight deadlines
  • A confident and proactive self-starter with exceptional attention to detail
  • A passion for learning and thinking outside the box
  • A team player with a great sense of humor
  • Must feel comfortable with different social media platforms
  • B2B or SaaS experience a plus
  • Please submit samples of your work (blog, case study, e-book, etc)

Additional Information

What we offer:

  • Showpad is a fun, growing startup in downtown San Francisco – the best city in the world
  • Our customers love us (and we love them!)
  • Our founders are awesome. (This is the second successful company they’ve started together)
  • A competitive salary with extra benefits
  • A stimulating working environment
  • Nice and passionate colleagues
  • Flexible hours
  • Endless supply of snacks, delicious fresh fruit and excellent coffee
  • Regular and fun team activities