Digital Marketing Manager

  • Full-time

Company Description

Showpad is the leading Sales Acceleration platform. We help sales to be more productive and marketing to have insights in sales interactions. We are a fast-growing SaaS company with offices in Ghent (Belgium), San Francisco (CA) and London (UK). More than 700 businesses worldwide use our technology to accelerate their sales.

Job Description

To accelerate our International expansion Showpad is looking for an exceptional Digital Marketeer to co-develop, implement, track and optimize our digital marketing strategy.

  • Leverage website, direct marketing, social media, trade events, news and select display advertising to drive requests. 
  • Manages website content including technical updates, news, use cases and events.
  • Manage advertising campaigns on Google AdWords, Facebook Ads, LinkedIn Ads, … and set up Search Engine Optimisation action plans
  • Works in conjunction with Showpad sales, product development, customer support to create and execute outstanding digital marketing programs. 
  • Provides copy writing, news release writing, and proofreading, as required. 
  • Conducts analysis for campaign effectiveness, including return on marketing investment and recommends conversion improvements. 

Qualifications

  • 5+ years of proven digital marketing experience, B2B preferred. 
  • BS/MS degree in Marketing, Dutch and/or English, Communications, Journalism or related field.
  • Experience with SEO, and content marketing, or website management. Google Analytics Certified (Preferred). 
  • Good understanding of key metrics and conversion optimisation
  • Experience with working in Hubspot or similar email automation or marketing tools.
  • Good knowledge in Photoshop, HTML, CSS, InDesign. 
  • Strong organisational and interpersonal skills and attention to detail. 
  • Strong creative writing and copy editing skills. 
  • Experience with Facebook, Twitter, LinkedIn Advertising and other social ad platforms. 

Additional Information

GET EXCITED. Because you're about to have a huge impact. Showpad is growing fast and we're having a great time working together as we build! We're a fun, friendly, passionate bunch. And we’re looking for more smiling faces to come join us! The position is full-time and is based in Ghent (Belgium) with good access to public transport .