Join the thousands of innovators, advocates and forces who are making an impact every day at one of the biggest footwear brands in the world. Whether you love to connect with consumers on the retail floor or want to drive our award-winning powerhouse in new directions, the SKECHERS team is the place to be. Learn more about our brand at skx.com. 

To build the Skechers brand through trend-influenced marketing PR initiatives via print and online outlets.  The candidate will strategically organize PR assets to stay in the know of relevant fashion trends to utilize in pitches.

ESSENTIAL JOB RESULTS

• Online media outreach for product placement (digital media, celebrity weekly magazines, blogs, vlogs, regional TV shows)
• Maintain PR calendars (master, seasonal pitch, BOBS, etc.)
• National media outreach for product placement – print/broadcast
• Identify and execute brand integration opportunities for magazines events, awards shows, blogger events, music festivals, media tours, celebrity partnerships and allocate quarterly budget
• Assist with event organization and execution as needed
• Potential travel to BOBS events when needed
• Execute local press outreach for BOBS donation events
• TV and Movie placement outreach as needed 
• Prepare & ship mailings for gifts and new product launches (editors)
• Organize daily hits in broadcast monitoring portal and delete irrelevant content (daily)
• Organize daily hits in media monitoring portal (daily)
• Scan /screen cap and file press placements for long lead, short lead and online media
• Weekly newsstand visit to purchase magazines / newspapers with press hits
• Submit and log shoe orders to data entry
• Ship and manage inventory of press samples

ADDITIONAL RESPONSIBILITIES

• Other duties as assigned.

SUPERVISORY RESPONSIBILITIES

• No.

JOB REQUIREMENTS

• Strong writing and communication skills.
• Excellent organizational skills and attention to detail.
• Knowledge of popular culture and current fashion/footwear trends.
• Ability to multi-task and work under pressure with tight deadlines.
• Computer Programs Required:
  • Cision 
  • News Exposure 
  • Adobe Photoshop 
  • Microsoft Word
  • Powerpoint
  • Excel

EDUCATION AND EXPERIENCE

• College degree – Emphasis in Marketing/PR/Communications preferred. 
• Minimum of 1year of Fashion, Athletic or Footwear PR experience.
• Established contacts in fashion, running/fitness, charity, and TV media a plus.

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.  The skills, abilities and physical demands described are representative of those duties that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities, who are otherwise qualified for the job position, to perform the essential functions.

PHYSICAL DEMANDS

While performing the duties of this job, the employee is regularly required to stand; use hands to finger, handle, or feel, and talk or hear.  The employee frequently is required to walk, sit, reach with hands and arms, stoop, and kneel. The employee is occasionally required to sit for long period of times.  

All your information will be kept confidential according to EEO guidelines.