User Acquisition (UA) Specialist

  • 333 Seymour St #1100, Vancouver, BC V6B, Canada
  • Employees can work remotely
  • Full-time

Company Description

Smoking Gun Interactive (SGI) is an industry leading independent game development studio focused on creating revolutionary gaming experiences.  It was founded in 2007 by the award-winning industry veterans and creative forces behind Company of Heroes™. Since that time SGI has developed a wide range of games- from original IP, AAA game concepts, to mobile apps, console titles, and even immersive online experiences.

Job Description

As a User Acquisition (UA) Specialist at Smoking Gun, you have successful games UA experience and are excited to help us grow games into the top grossing charts. You are a pro at working with other departments (marketing and community) to produce and execute successful cross-platform marketing strategies. You have naturally strong analytical skills and are always excited for a challenge.

In this role, you will:

  • Work closely with the community and marketing team to executive successful cross-platform marketing strategies;
  • Research and develop thorough monetization and user acquisition strategies;
  • Adjust local strategies and tactics to select major geos/regions;
  • Monitor and adjust monetization and user acquisition strategies as needed;
  • Produce weekly/monthly reports showcasing the effectiveness of existing strategies with suggestions for improvements;
  • Test new sources of traffic, products, creative concepts, and targeting ideas under a measured framework;
  • Provide insights and projections to set realistic expectations for growth;
  • Collaborate with the marketing team to work on creative strategies for monetization, user acquisition and more;
  • Work with the marketing team to create effective ASO strategies to help drive successful growth;
  • Exercise informed judgement when allocating resources for monetization and user acquisition strategies, and mentor the team through the process;
  • Lead budget approvals based on solid projections and research.


To be successful in this role, you must have:

  • 2-3 years of experience in user acquisition. (Especially with mobile ads);
  • Proficiency in attribution technology fundamentals;
  • Excellent understanding of App Store Optimization strategies;
  • Cross-platform campaign management experience (Facebook Ads Manager/Google Ads);
  • Experience with 3rd party mobile attribution tracking and campaign optimization;
  • Strong analytical skills;
  • Strong understanding of mobile marketing and game industry;
  • Excellent communication and writing skills;
  • Capability of managing large budgets.

It would also be great if you had:

  • An understanding of data analysis and SQL;
  • Love for gaming.

Additional Information

We offer competitive salaries, great benefits, and a creative and driven work environment with our passionate team of talented professionals on high quality projects.

Smoking Gun Interactive is an Equal Opportunity Employer.