Head of UK Marketing
- Full-time
Company Description
We started with a simple idea - that everyone should be able to accept credit cards - and we’ve been rethinking buying and selling ever since. For sellers, we’re creating one cohesive service to run your entire business, from a register in your pocket to analytics on your laptop. For buyers, we’re making it faster to order from the businesses you love and more fun to pay your friends back. Buying and selling sound like simple things - and they should be. Somewhere along the way, they got complicated. We’re working hard to make commerce easy for everyone.
Job Description
Square is looking for a strategic, creative and results-oriented leader to join our London team as Head of UK Marketing. You will be responsible for determining Square’s launch strategy for the UK and executing across all channels, alongside building the UK team. This is a senior role requiring a strong background in performance marketing. The ideal candidate will be an inspired leader and skilled manager that thrives in a fast-paced, innovative environment.
You will:
Design and execute creative strategies and marketing campaigns to support product launches, fuel growth, and increase customer engagement
Leverage social media channels to connect with customers, spread word of mouth marketing, and support business initiatives
Identify channel influencers and leverage ambassadors, partners and existing communities
Host and market events
Develop written materials, including product messaging, communication plans, FAQs, merchant testimonials, blog posts, and other collateral
Ensure unified messaging, consistent branding, and collaboration across all marketing and communication strategies
Oversee campaign management and reporting, including in-depth analytics of LTV, CPA and ROI
Direct optimization of targeting, creative, media and budget allocation to maximize effectiveness
Select and manage all relevant marketing agencies
Build the UK marketing team
Qualifications
You have:
An undergraduate degree from a top tier university
Minimum 9 years relevant marketing experience
eCommerce experience and B2C experience preferred
Experience working with senior marketing professionals across multiple locations
Experience building a brand’s social media presence with an exciting portfolio of past campaigns/content/creative projects
Proven capability managing and optimizing marketing channels, closely monitoring cost per customer acquired and customer lifetime value to maximize ROI
Knowledge of SEO/SEM/online media, analytics, web technology, mobile campaigns, community and the concepts of creative and brand strategy
Proven leadership experience, particularly in building a marketing team
An integrated marketing mindset and excellent understanding of the interplay offline and online and between paid and owned channels
Excellent writing skills and a keen visual sense
Ability to work within tight deadlines, adjust to changes in priorities and balance short term needs with long term strategic initiatives.
The ability to work well with others, build trust within a team, and work effectively in a highly collaborative and global team environment
- Strong organisational skills and can manage multiple projects (and associated stakeholders) simultaneously
Additional Information
At Square, we value diversity and always treat all employees and job applicants based on merit, qualifications, competence, and talent. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.