Head of UK Marketing

  • Full-time

Company Description

We started with a simple idea - that everyone should be able to accept credit cards - and we’ve been rethinking buying and selling ever since. For sellers, we’re creating one cohesive service to run your entire business, from a register in your pocket to analytics on your laptop. For buyers, we’re making it faster to order from the businesses you love and more fun to pay your friends back. Buying and selling sound like simple things - and they should be. Somewhere along the way, they got complicated. We’re working hard to make commerce easy for everyone.

Job Description

Square is looking for a strategic, creative and results-oriented leader to join our London team as Head of UK Marketing. You will be responsible for determining Square’s launch strategy for the UK and executing across all channels, alongside building the UK team. This is a senior role requiring a strong background in performance marketing. The ideal candidate will be an inspired leader and skilled manager that thrives in a fast-paced, innovative environment.

You will:

  • Design and execute creative strategies and marketing campaigns to support product launches, fuel growth, and increase customer engagement

  • Leverage social media channels to connect with customers, spread word of mouth marketing, and support business initiatives

  • Identify channel influencers and leverage ambassadors, partners and existing communities

  • Host and market events

  • Develop written materials, including product messaging, communication plans, FAQs, merchant testimonials, blog posts, and other collateral

  • Ensure unified messaging, consistent branding, and collaboration across all marketing and communication strategies

  • Oversee campaign management and reporting, including in-depth analytics of LTV, CPA and ROI

  • Direct optimization of targeting, creative, media and budget allocation to maximize effectiveness

  • Select and manage all relevant marketing agencies

  • Build the UK marketing team

Qualifications

You have:

  • An undergraduate degree from a top tier university

  • Minimum 9 years relevant marketing experience

  • eCommerce experience and B2C experience preferred

  • Experience working with senior marketing professionals across multiple locations

  • Experience building a brand’s social media presence with an exciting portfolio of past campaigns/content/creative projects

  • Proven capability managing and optimizing marketing channels, closely monitoring cost per customer acquired and customer lifetime value to maximize ROI

  • Knowledge of SEO/SEM/online media, analytics, web technology, mobile campaigns, community and the concepts of creative and brand strategy

  • Proven leadership experience, particularly in building a marketing team

  • An integrated marketing mindset and excellent understanding of the interplay offline and online and between paid and owned channels

  • Excellent writing skills and a keen visual sense

  • Ability to work within tight deadlines, adjust to changes in priorities and balance short term needs with long term strategic initiatives.

  • The ability to work well with others, build trust within a team, and work effectively in a highly collaborative and global team environment

  • Strong organisational skills and can manage multiple projects (and associated stakeholders) simultaneously

Additional Information

At Square, we value diversity and always treat all employees and job applicants based on merit, qualifications, competence, and talent. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

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