Marketing Operations Associate

Full-time

Company Description

We started with a simple idea - that everyone should be able to accept credit cards - and we’ve been rethinking buying and selling ever since. For sellers, we’re creating one cohesive service to run your entire business, from a register in your pocket to analytics on your laptop. For buyers, we’re making it faster to order from the businesses you love and more fun to pay your friends back. Buying and selling sound like simple things - and they should be. Somewhere along the way, they got complicated. We’re working hard to make commerce easy for everyone.

Job Description

The Growth and Retention Marketing team is responsible for deepening Square’s relationship with our customers. We use scalable channels to increase their engagement with Square, and to make them aware of new products, services, and features. We run engagement, up-sell, cross-sell, and education campaigns every day across multiple channels including email, direct mail, social, and in-product. We are data-driven in everything we do, carefully testing and measuring all of our communications.

The Marketing Operations Associate will be responsible for the execution of marketing campaigns to the millions of customers who use our products to run their businesses. This team member will serve a vital role in managing campaigns to keep them moving forward while maintaining the integrity of every communication. This Associate will create timelines, manage the QA process, coordinate across multiple stakeholders, execute campaigns, and monitor operations metrics.

You will:

Have an understanding of the Square portfolio of products, their target customers and benefits, and how you will contribute to their adoption by delivering campaigns to our installed base of customers.
Work cross-functionally: you will work closely with Growth Managers, Product Analysts and Product Marketing Managers to understand the goals and audience for every campaign; with Copy, Design, and Legal to bring campaigns to the finish line; and with Analytics to ensure we target the appropriate audience and measure the impact of all campaigns.
Work closely with the Marketing Operations Manager to identify and resolve any campaign deliverability issues, and to monitor and improve the campaign deployment process.
Demonstrate adaptability to sudden changes in scope, schedule, or design of projects. Clearly communicate project changes to relevant stakeholders.
Ensure project deadlines are met and campaigns are delivered on time or ahead of schedule.
Work closely with localization team to ensure campaigns are global ready.
Report out on preliminary metrics related to email performance including deliverability, CTR, open and unsubscribe rates.
Optimize campaigns via rigorous A/B testing.
QA all campaign communications, ensuring that links are working and creative and content is accurate.

Qualifications

You have:

A minimum of 2 years work experience in an operational role involving task planning and execution.
An interest in and basic understanding of email marketing. You get excited about things like subject lines and calls to action (we do!).
Excellent communication skills. You can work cross-functionally with various types of teams.
Razor-sharp attention to detail with an interest in defining and improving operational processes.
Ability to influence and collaborate with cross-functional teams.
Flexibility to accommodate emerging responsibilities and last-minute changes, but ability to push back when necessary.
An ability to deliver results whether working independently or as part of a team.
An ability to keep yourself on schedule with little to no supervision.
An ability to own and manage the execution of campaigns from front to back, including taking initiative to troubleshoot errors, and assess and initiate improvements to the execution process.

Even better:

Experience in B2B marketing, with exposure to both small and medium-sized businesses.

Basic understanding of SQL.
Basic understanding of HTML.
Experience working with multi-channel campaigns across email, push, in-app, web display ads, direct mail, etc.
Experience with email service providers.
Experience using project management and issue tracking tools (Asana, Basecamp, JIRA, Trello, etc.)

Additional Information

At Square, we value diversity and always treat all employees and job applicants based on merit, qualifications, competence, and talent. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.