Growth & Retention Marketing Manager
- San Francisco, CA
We believe everyone should be able to participate and thrive in the economy. So we’re building tools that make commerce easier and more accessible to all. We started with a little white credit card reader but haven’t stopped there. Our new reader helps our sellers accept chip cards and NFC payments, and our Cash app lets people pay each other back instantly. We’re empowering the independent electrician to send invoices, setting up the favorite food truck with a delivery option, helping the ice cream shop pay its employees, and giving the burgeoning coffee chain capital for a second, third, and fourth location. Let’s shorten the distance between having an idea and making a living from it. And make it easier for customers to shop and pay at their favorite businesses. We’re here to help sellers of all sizes start, run, and grow their business—and helping them grow their business is good business for everyone.
The Growth and Retention Marketing team’s purpose is to enable meaningful growth of our existing sellers’ businesses by understanding their needs and partnering with them. We do this efficiently by sharing simple, timely, relevant messages to our sellers to communicate the value of Square's products, and by educating them on how to extract that value. The Growth Marketing Manager will be responsible for overseeing all marketing campaigns for their products through email, paid, in-product and other channels to the millions of Square sellers who use Square to run their businesses.
Understand Square’s portfolio of products, their target customers and benefits, and how they fit into our customers’ business operations
Work with stakeholders to set growth, engagement and retention targets for each product and create quarterly marketing plans to meet them
Leverage data to understand the product conversion and engagement funnel; use data to design marketing campaigns to influence the funnel metrics
Conceive of marketing campaigns, craft messaging, identify appropriate sequence in the lifecycle to send the message
Partner with the Product, Marketing, Analytics, Insights, and Data Science teams to connect the right message to the right customer at the right time
- Drive and monitor A/B and multivariate experiments to optimize key performance metrics; Analyze findings, present recommendations and scale as necessary
Passion for the small business community and want to help them grow
3+ years of experience in growth, product marketing, or strategy consulting / investment banking
Strong quantitative analytical ability and excellent written and oral communication skills
Project management skills to initiate and drive efforts to completion, working with a large number of stakeholders across the company
Fluency with SQL
Paid Marketing experience
Experience working with Financial Services or SMB space
Experience working with multi-channel campaigns across email, push, in-app, web display ads, direct mail, etc
At Square, we value diversity and always treat all employees and job applicants based on merit, qualifications, competence, and talent. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.