We believe everyone should be able to participate and thrive in the economy. So we’re building tools that make commerce easier and more accessible to all. We started with a little white credit card reader but haven’t stopped there. Our new reader helps our sellers accept chip cards and NFC payments, and our Cash app lets people pay each other back instantly. We’re empowering the independent electrician to send invoices, setting up the favorite food truck with a delivery option, helping the ice cream shop pay its employees, and giving the burgeoning coffee chain capital for a second, third, and fourth location. Let’s shorten the distance between having an idea and making a living from it. We’re here to help sellers of all sizes start, run, and grow their business—and helping them grow their business is good business for everyone.

Our focus has long been on building financial services for businesses and individuals alike. We built Square Cash to provide a quick and easy way to send money to anyone, and today it ranks among the most populars apps on the Apple App Store and Google Play. Over the last year, we’ve added exciting new features to the app that have made it an increasingly useful personal finance tool that offers even more ways to send, spend, or save funds. As our customer base continues to grow, we see an opportunity to re-evaluate how the service appears to a wider consumer base and ensure that our brand resonates with the right audiences.

In this role, you will be responsible for crafting the Square Cash brand and engaging the right consumer channels at the right time. You will represent the customer’s voice in product brand strategy discussions and decisions, driving brand initiatives from inception to execution. The Brand Manager will collaborate closely with designers, product managers, and other cross-functional team members to propose new ideas, campaigns, and refine key techniques intended to raise awareness about Square Cash.

You will:

• Drive cross functional marketing projects from beginning to end: build relationships with partner teams, frame and structure campaigns, collect and analyze data, as well as summarize and present key insights in support of decision making

• Partner with Square Cash’s product and operations teams to identify and prioritize the most important audiences to target to drive awareness about the brand

• Research the marketplace to determine where the product fit and target customers (including analyzing competitive positioning, products, brands, prudent investment and spending)

• Drive brand awareness through influential and experimental mediums (paid and organic), monitoring social media conversations about the brand, tracking relevant trends, and creating buzz that reaches Cash customers through the channels they engage with

• Lead the Square Cash brand image and define, express, and engage this brand through innovative campaigns, customer communications, and design

• Set high-level brand strategy and execute campaigns that highlight the strength of our business, the depth of our team, and the company’s greater strategy around financial services for individuals

• Serve as a spokesperson on crucial media interactions, and collaborate with the communications team on crisis communications and relevant issues that could impact the product or larger corporate narrative

You have:

• Strong internal and external relationship management

• The ability to build trust within a team and work effectively while leading high-performers in a fast-paced and collaborative environment

• Excellent judgment and creative problem solving skills, including negotiation and conflict resolution

• Top-notch writing skills and and storytelling prowess

• Creative thinking and an appetite to try experimental methods of launching, testing, and targeting

• Strong analytical skills paired with curiosity around the p2p payments space

• Interest in researching past trends and monitoring current trends

• Skills in planning, organizing, prioritizing and executing simultaneous projects and activities

• A Bachelor’s degree or equivalent practical experience

At Square, we value diversity and always treat all employees and job applicants based on merit, qualifications, competence, and talent. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.