Paid Marketing Manager

  • Full-time

Company Description

We believe everyone should be able to participate and thrive in the economy. So we’re building tools that make commerce easier and more accessible to all. We started with a little white credit card reader but haven’t stopped there. Our new reader helps our sellers accept chip cards and NFC payments, and our Cash app lets people pay each other back instantly. We’re empowering the independent electrician to send invoices, setting up the favorite food truck with a delivery option, helping the ice cream shop pay its employees, and giving the burgeoning coffee chain capital for a second, third, and fourth location. Let’s shorten the distance between having an idea and making a living from it. We’re here to help sellers of all sizes start, run, and grow their business—and helping them grow their business is good business for everyone.

Job Description

Square is looking for an extraordinary performance marketer to help drive new user growth through Paid Media Channels. As a member of the Acquisition Team, you’ll be responsible for helping build and manage campaigns across a variety of digital channels, working with cross functional teams to support Square’s core payments business, SaaS products, and Caviar food delivery.

This is an excellent role for candidates that have 4+ years of relevant experience and are excited about using their skills alongside a strong marketing team to build one of the strongest brands in FINTECH.

You will:

  • Help support and grow acquisition campaigns on Search, Mobile and Display channels.

  • Manage Social Media advertising using performance goals that drive new user adoption.

  • Assist in the maintenance and monitoring of reports, budgets, campaign performance, ROI, LTV, and other channel metrics.

  • Direct and manage agencies to achieve goals and ROI targets

  • Use a process of testing to prove hypotheses and recommend performance optimizations

  • Use a data driven approach to manage campaigns and derive insights on strategy and performance.

  • Help support weekly and monthly reporting of channel metrics, goals, and other KPI’s.

  • Monitor web analytics dashboards and key reporting tools, pointing out key areas of importance

  • Communicate weekly updates, progress reports, timelines, and results.

  • Write creative briefs to define program objectives and KPIs, optimizing campaigns to maximize ROI.

  • Work closely with the other teams and stakeholders to ensure acquisition goals are met.

Qualifications

You have:

  • A Passion for Marketing. You stay up to date on the industry, platforms and changes as they roll out.

  • A BA/BS degree or equivalent practical experience in Marketing.

  • At least 4+ years of related digital or Social Media Advertising experience.

  • High levels of integrity, autonomy, and self-motivation.

  • A hungry, infectious personality: we’re looking for someone determined and able to win.

  • A strong grasp of Web Analytics, A/B Testing, and metrics driven (performance) marketing.

  • Strong analytical ability and are an advanced Excel nerd.

  • Outstanding ability to think creatively, identify and resolve problems.

  • Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere.

  • An energetic and willing attitude.

  • The ability to synthesize complex ideas into actionable recommendations for senior executives.

Bonus:

Deep Adwords Knowledge / Facebook Certification

Experience with Web Tracking and Attribution

Paid Mobile Marketing Experience

SQL

At Square, we value diversity and always treat all employees and job applicants based on merit, qualifications, competence, and talent. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.

Additional Information

At Square, we value diversity and always treat all employees and job applicants based on merit, qualifications, competence, and talent. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.

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