Local Marketing Manager, Caviar

  • Full-time

Company Description

Caviar is changing the way people discover and order food from restaurants. We believe that everyone should have access to the best restaurants in their city without the hassle. Want a burger, but don’t have the time to wait in line? We're a team of people passionate about food solving that exact problem for your home and office.

At Caviar, we believe in an environment that allows you to be creative and go beyond the call of duty. We're looking for exceptionally talented individuals who want to learn and grow with the company. Each and every day counts - you'll make a direct impact to the business starting from Day 1.

Job Description

The Local Marketing Manager is a strategic, data-driven marketer who will drive growth and awareness of Caviar in key markets. You’ll work cross-functionally with Marketing, Creative, Product, and Local Market teams to manage brand campaigns and to continually test and iterate, optimizing for growth in a competitive space. You’ll become and expert in Caviar’s brand and proactively seek strategic opportunities to drive awareness of and affinity for Caviar in local markets.

You’re a proven results-oriented marketer with demonstrated experience in managing campaigns end-to-end, preferably for a consumer brand. You take a customer-centric approach, and you’re passionate about doing what’s right for the customers and the brand. You are an excellent communicator, project manager, and strategic thinker. You count building cross-functional relationships and creating structure and process among your core competencies. Most importantly, you are eager to roll up your sleeves to find opportunities and efficiencies in a fast-moving company at the forefront of on-demand food ordering. Also, you probably love food.

Qualifications

You Will:

  • Develop, drive, and execute multi-channel customer acquisition and engagement programs in key markets

  • Identify and test tactics to drive growth and awareness, including brand campaigns and strategic partnerships, and create playbooks to scale across key markets

  • Work closely with social and content marketers, helping produce and distribute local content

  • Work closely with the paid marketing team, coordinating direct mail across key markets

  • Optimize feedback loops and progress reports, providing local teams with recommendations that are insightful, actionable, and data-driven.

You Have:

  • 5+ years of product, brand, partnership, and/or growth marketing experience

  • Experience setting strategies and driving execution

  • Experience measuring impact of marketing campaigns and making data-driven decisions

  • Entrepreneurial spirit, ready to turn creative concepts into measurable results

  • Ability to work with minimal oversight in cross-functional teams

  • Excellent written and verbal communication skills

  • Experience in restaurant marketing not required, but appreciated

Additional Information

At Square, we value diversity and always treat all employees and job applicants based on merit, qualifications, competence, and talent. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.

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