Head of Marketing, Canada

  • Full-time

Company Description

We believe everyone should be able to participate and thrive in the economy. So we’re building tools that make commerce easier and more accessible to all. We started with a little white credit card reader but haven’t stopped there. Our new reader helps our sellers accept chip cards and NFC payments, and our Cash app lets people pay each other back instantly. We’re empowering the independent electrician to send invoices, setting up the favorite food truck with a delivery option, helping the ice cream shop pay its employees, and giving the burgeoning coffee chain capital for a second, third, and fourth location. Let’s shorten the distance between having an idea and making a living from it. We’re here to help sellers of all sizes start, run, and grow their business—and helping them grow their business is good business for everyone.

Job Description

Square is looking for a strategic, creative and results-oriented leader to join our Toronto team as our Marketing lead for Canada. You will be responsible for determining Square’s marketing strategy in Canada and executing across all channels. This is a senior role requiring a strong background in performance marketing. The ideal candidate will have experience managing both performance and brand marketing campaigns, and has a strong track record of successfully working in cross-functional organizations. They will feel comfortable interacting with senior management and external partners, & will thrive in a fast-paced, innovative environment.

You will:

  • Design and execute creative strategies and marketing campaigns to support product launches, fuel growth, and increase customer engagement

  • Monitor and report on competitor campaigns and closely follow both payments and advertising industry trends

  • Oversee campaign management and reporting, including in-depth analytics of LTV, CPA and ROI

  • Direct optimization of targeting, creative, media and budget allocation to maximize effectiveness

  • Ensure unified messaging, consistent branding, and collaboration across all marketing and communication strategies

  • Identify channel influencers and leverage ambassadors, partners and existing communities

  • Develop written materials, including product messaging, communication plans, FAQs, merchant testimonials, blog posts, and other collateral

  • Select and manage all relevant marketing agencies

  • Collaborate with Canada product marketing, partnerships, sales, account management and other counterparts to deliver on cross-functional strategies and plans

  • Work closely with the US Marketing team to leverage best practices and share learnings

Qualifications

You have:

  • An undergraduate degree

  • Minimum 6 years relevant marketing experience

  • Experience with managing budgets, reporting on performance, and presenting to senior leaders

  • Advertising agency or eCommerce experience within B2C preferred

  • Experience working with stakeholders across multiple locations

  • Proven capability managing and optimizing marketing channels, closely monitoring cost per customer acquired and customer lifetime value to maximize ROI

  • Knowledge of SEO/SEM/online media, analytics, web technology, mobile campaigns, community and the concepts of creative and brand strategy

  • Strong analytical capabilities and proven experience using tableau and excel

  • An integrated marketing mindset and excellent understanding of the interplay offline and online and between paid and owned channels

  • Excellent writing skills and a keen visual sense

  • Ability to work within tight deadlines, adjust to changes in priorities and balance short term needs with long term strategic initiatives.

  • The ability to work well with others, build trust within a team, and work effectively in a highly collaborative and global team environment

Additional Information

At Square, we value diversity and always treat all employees and job applicants based on merit, qualifications, competence, and talent. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

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