Retail Marketing and Partnerships Lead

  • Full-time

Company Description

We believe everyone should be able to participate and thrive in the economy. So we’re building tools that make commerce easier and more accessible to all. We started with a little white credit card reader but haven’t stopped there. Our new reader helps our sellers accept chip cards and NFC payments, and our Cash app lets people pay each other back instantly. We’re empowering the independent electrician to send invoices, setting up the favorite food truck with a delivery option, helping the ice cream shop pay its employees, and giving the burgeoning coffee chain capital for a second, third, and fourth location. Let’s shorten the distance between having an idea and making a living from it. We’re here to help sellers of all sizes start, run, and grow their business—and helping them grow their business is good business for everyone.

Job Description

Square is looking for a strategic, creative, and results-oriented leader to manage the Retail Marketing Team. In this role, you will be responsible for setting the vision, defining the strategy and leading the development of omni-channel retail marketing initiatives designed to further build the Square brand and drive the business. You will lead a team of experienced marketers that manage a portfolio of major retail partners including Amazon, Apple, Best Buy, Staples and Target. Globally, Square sells its hardware and software products in over 35,000 locations as well as through key ecommerce channels. You will build on our success by developing new distribution and retail partnerships while driving innovation across our retail marketing practice. You will also lead the strategic planning and implementation of retail marketing initiatives ranging from retailer co-marketing, in-store merchandising and events. You will partner with the hardware product teams and help shape product development and production, and drive go-to-market strategy in retail for new products and new country launches. You will also be expected to identify and drive ongoing improvements across key areas of retail marketing including supply and demand planning as well as retail operations and logistics. Finally, you will be a member of the marketing leadership team and help set the overall strategy, objectives and plan for Square marketing.


The ideal candidate for this position will have worked for one or more retailers and/or a consumer products company, having experience in selling both physical and digital products. They will have managed a team and have successfully worked in cross-functional organizations. They will feel comfortable interacting with senior management and external partners. They will

thrive in a fast-paced, innovative environment.


You will: 
  • Lead, motivate and develop a high-performing team of marketing professionals.

  • Lead strategy, planning and implementation of retail marketing initiatives including advertising, direct marketing, email marketing, web marketing, in-store merchandising and events.

  • Work cross-functionally with the product, product marketing, creative and other channel marketing leads to support existing and new products, fuel growth and increase customer engagement.

  • Drive innovation and fresh thinking across the retail practice and marketing overall.

  • Collaborate with country leads to drive growth of Square products through retail in international markets in the UK and Canada.

  • Select and manage distributors and retailers for new launches domestically and/or internationally, and plan go-to-market retail strategy.

  • Work with third party companies to develop products and marketing strategies to expand Square’s presence and market share in the retail environment.

  • Meet hardware sales and customer acquisition targets.

  • Allocate and manage budget to maximize effectiveness in the channel.

  • Negotiate with retailers, distributors on margins, pricing, and other costs.

Qualifications

You have:

  • 10+ years of experience in the retail industry or selling into retailers, and 5+ years managing a team

  • Passion for the retail industry and marketing, and understanding of how to strategically leverage this channel in the broader marketing mix

  • Proven capability managing and optimizing marketing channels to maximizing ROI

  • Track record with retail operations/logistics and planning/forecasting

  • Strong organizational skills and ability to manage multiple projects & stakeholders simultaneously

  • Ability to balance short term needs with long term strategic initiatives

  • A good balance of analytical and creative thinking

  • Self-starter with excellent sales, negotiation, and communication skills, as well as the ability coach others on those skills

  • Interest in travel 10-20% of the time

  • BA/BS degree required, Advanced degree preferred

Additional Information

At Square, we value diversity and always treat all employees and job applicants based on merit, qualifications, competence, and talent. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.

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