Web Marketing Product & Strategy Lead

  • Full-time

Company Description

We believe everyone should be able to participate and thrive in the economy. So we’re building tools that make commerce easier and more accessible to all. We started with a little white credit card reader but haven’t stopped there. Our new reader helps our sellers accept chip cards and NFC payments, and our Cash app lets people pay each other back instantly. We’re empowering the independent electrician to send invoices, setting up the favorite food truck with a delivery option, helping the ice cream shop pay its employees, and giving the burgeoning coffee chain capital for a second, third, and fourth location. Let’s shorten the distance between having an idea and making a living from it. We’re here to help sellers of all sizes start, run, and grow their business—and helping them grow their business is good business for everyone.

Job Description

Square is looking for a senior leader to join the marketing team as Web Marketing Product & Strategy Lead. This individual will be responsible for defining long-term roadmap for Square’s web properties globally, and partnering with channel marketing (paid, SEO, content, brand), design, engineering, product, and country leads to execute, in order to drive impact.

The Web Marketing Product & Strategy Lead role is a senior role requiring a strong background in technology and digital marketing. The ideal candidate will be an inspired leader that thrives in a fast-paced, innovative environment and who has a demonstrated expertise in working closely with designers & engineers to build customer-centric digital experiences.

You Will:

  • Lead Square’s global web and e-commerce strategy and create the development roadmap. Be the “quarterback” of Square’s web properties, balancing various business, product, and brand objectives to determine the optimal roadmap.

  • Partner with international markets on strategies to support global expansion

  • Partner with channel marketing (paid, SEO, content, brand), design, engineering, product, and country leads to execute on the roadmap. Make tradeoffs across competing objectives in order to drive impact

  • Work with the SEO/SEM team to develop strategies and tactics to optimize Square’s organic search presence

  • Collaborate with all performance marketing teams to drive net-new acquisitions across all products

  • Lead all conversion rate optimization and iterative testing to drive improved performance and marketing efficiencies

  • Partner with the analytics & data science teams to define success metrics, understand performance against goals, and make changes to drive impact

  • Implement best in class 3rd party tools for analytics, user insights, & landing page optimization

  • Implement self-serve tools in order to increase velocity of change

  • Ensure alignment of web content and strategy with Square’s overall brand strategy

 

Qualifications

You Have:                             

  • 6+ years of experience managing an e-commerce or acquisition-based website with consistent success in exceeding goals

  • 12+ years of experience in digital marketing

  • Experience with web development, content management and marketing automation

  • Experience working closely with designers and web developers

  • Expertise in web analytics, testing and optimization

  • Analytical Skills

  • Proven capability managing and optimizing marketing channels, minimizing cost per customer acquired, and maximizing customer lifetime value

  • A self-starter personality with excellent sales, negotiation, and communication skills, as well as the ability coach others

  • BA/BS degree required, Masters degree preferred

Additional Information

At Square, we value diversity and always treat all employees and job applicants based on merit, qualifications, competence, and talent. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.

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