Senior SEO Manager

  • San Francisco, CA
  • Full-time

Company Description

We believe everyone should be able to participate and thrive in the economy. So we’re building tools that make commerce easier and more accessible to all. We started with a little white credit card reader but haven’t stopped there. Our new reader helps our sellers accept chip cards and NFC payments, and our Cash app lets people pay each other back instantly. We’re empowering the independent electrician to send invoices, setting up the favorite food truck with a delivery option, helping the ice cream shop pay its employees, and giving the burgeoning coffee chain capital for a second, third, and fourth location. Let’s shorten the distance between having an idea and making a living from it. We’re here to help sellers of all sizes start, run, and grow their business—and helping them grow their business is good business for everyone.

Job Description

Square is looking for a bright, highly motivated, strategic and experienced Sr. SEO Manager to join our growing Marketing team.  This is a highly visible role that requires you to be resourceful, creative and persistent to make Square an SEO-first company.

This role will be responsible for crafting and executing our SEO roadmap--working to identify key opportunities, ensure strong performance for core products and initiatives, and oversee all technical SEO programs and requirements. Candidates should have extensive SEO experience, with a proven ability to unify cross-functional teams to drive sustainable, exponential organic growth.

This is a position for someone who is obsessed with SEO and wants to reshape the definition of “industry best practices.”  The right candidate thrives in a fast-paced dynamic environment, possesses strong communication skills and is quick to take initiative.

You Will:

  • Drive high-volume organic search growth

  • Own and evolve Square’s site architecture, navigation and multiple properties to drive organic growth and preserve positive user experiences

  • Lead all technical SEO projects and own related technical requirements for product and marketing initiatives

  • Develop large-scale programs to grow our SEO practice and drive core business metrics

  • Identify and implement forward-facing opportunities and tactics that exponentially grow our search visibility

  • Oversee SEO best practices and adoption by core cross-functional teams, including content marketing, engineering, creative, Product Marketing teams

  • Work to provide leadership, strategic insights and feedback to other SEO team members

  • Monitor Organic Search performance of Square and top competitor sites

  • Partner with our marketing analyst to create and deliver recurring SEO performance reports, provide actionable insights for senior executives and stakeholders, collaborate on quarterly progress reviews and forecasts

  • Develop A/B testing strategy for our overarching SEO practices

  • Collaborate with the broader SEO team to elevate the practice and seen as industry best-in-class


You Have:

  • 6+ years of professional experience in SEO (preferably in-house SEO in e-commerce / online retail), with a proven track record of successfully developing and implementing SEO programs and significantly improving Organic Search performance for online businesses

  • Extensive knowledge of SEO best practices, search engine algorithms and ranking strategies, and passion to stay abreast of news and trends in SEO and online marketing

  • Deep knowledge of technical SEO best practices and optimizations

  • Experience implementing successful large-scale SEO initiatives, including external link acquisition, site architecture, and international localization

  • Ability to work cross-functionally with content, design, communications and product teams to drive SEO programs forward in a highly-effective manner

  • Understanding of critical SEO analytics and research platforms as well as familiarity with various third-party SEO analytics solutions

  • Bachelor's degree in a related field

Nice to Have:

  • Working proficiency in a programming or scripting language a plus

  • Interest in applying machine learning principles to SEO a plus

Additional Information

At Square, we value diversity and always treat all employees and job applicants based on merit, qualifications, competence, and talent. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.