Local Marketing Manager

  • Full-time

Company Description

We believe everyone should be able to participate and thrive in the economy. So we’re building tools that make commerce easier and more accessible to all. We started with a little white credit card reader but haven’t stopped there. Our new reader helps our sellers accept chip cards and NFC payments, and our Cash app lets people pay each other back instantly. We’re empowering the independent electrician to send invoices, setting up the favorite food truck with a delivery option, helping the ice cream shop pay its employees, and giving the burgeoning coffee chain capital for a second, third, and fourth location. Let’s shorten the distance between having an idea and making a living from it. We’re here to help sellers of all sizes start, run, and grow their business—and helping them grow their business is good business for everyone.

Job Description

The Local Marketing Manager is a strategic, data-driven marketer who will drive growth and awareness of Caviar in key markets. You’ll work cross-functionally with Marketing, Creative, Product, and Local Market teams to manage brand campaigns and to continually test and iterate, optimizing for growth in a competitive space. You’ll become and expert in Caviar’s brand and proactively seek strategic opportunities to drive awareness of and affinity for Caviar in local markets.

You’re a proven results-oriented marketer with demonstrated experience in managing campaigns end-to-end, preferably for a consumer brand. You take a customer-centric approach, and you’re passionate about doing what’s right for the customers and the brand. You are an excellent communicator, project manager, and strategic thinker. You count building cross-functional relationships and creating structure and process among your core competencies. Most importantly, you are eager to roll up your sleeves to find opportunities and efficiencies in a fast-moving company at the forefront of on-demand food ordering. Also, you probably love food.

Qualifications

You will:

  • Develop, drive, and execute multi-channel customer acquisition and engagement programs in key markets

  • Identify and test tactics to drive growth and awareness, including brand campaigns, strategic partnerships, and create playbooks to scale across key markets

  • Work closely with the Brand Marketing Lead on NYC local events, brand activations and partnerships, including planning and executing owned and partner events

  • Work closely with social and content marketers, helping produce and distribute local content

  • Work closely with the paid marketing team, coordinating direct mail across key markets

  • Optimize feedback loops and progress reports, providing local teams with recommendations that are insightful, actionable, and data-driven.

You have:

  • 5+ years of product, brand, partnership, and/or product marketing experience

  • Experience setting strategies and driving execution

  • Experience measuring impact of marketing campaigns and making data-driven decisions

  • Entrepreneurial spirit, ready to turn creative concepts into measurable results

  • Ability to work with minimal oversight in cross-functional teams

  • Excellent written and verbal communication skills

  • Experience in restaurant marketing not required, but appreciated

Additional Information

At Square, we value diversity and always treat all employees and job applicants based on merit, qualifications, competence, and talent. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.

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