We believe everyone should be able to participate and thrive in the economy. So we’re building tools that make commerce easier and more accessible to all. We started with a little white credit card reader but haven’t stopped there. Our new reader helps our sellers accept chip cards and NFC payments, and our Cash app lets people pay each other back instantly. We’re empowering the independent electrician to send invoices, setting up the favorite food truck with a delivery option, helping the ice cream shop pay its employees, and giving the burgeoning coffee chain capital for a second, third, and fourth location. Let’s shorten the distance between having an idea and making a living from it. We’re here to help sellers of all sizes start, run, and grow their business—and helping them grow their business is good business for everyone.

The Product Marketing Manager ensures that the right customers are getting the right message, through the right channels and represents the customer’s voice in product strategy discussions and decisions. The ultimate goal is to make sure we are building the right products and to drive growth and usage of the various products within the overall portfolio.

We are looking for a creative, results-oriented, data-driven leader to join Square as the Product Marketing Manager working on Square's Point of Sale products. The ideal candidate will have a solid understanding of product strategy, building brand awareness, growth marketing, and have a track record of strong cross-functional coordination. They should also possess exceptional analytical and communication skills.

You will:

• Identify target customers, their needs, and how products will meet those needs
• Understand customer needs through surveys, interviews, and analysis of product usage data
• Be a conduit for the voice of the customer to the product team and company
• Develop marketing strategies to accelerate growth of products among target audiences
• Lead go-to-market strategies, key messaging development and tactical plans, ensuring that all customer-facing teams are on-message and maximizing each channel
• Develop and implement data-driven lifecycle marketing strategies aimed at optimizing product growth and retention
• Drive post-launch marketing programs to scale product growth
• Review competitive offerings and drive ongoing differentiation
• Offer creative problem solving and analytical reasoning
• Work closely with Product Marketing leadership to support cross-functional initiatives

You have:

• A BA/BS degree or equivalent practical experience
• 5+ years professional experience
• 3+ years working in product marketing, growth or lifecycle marketing, or similar go-to-market experience
• Previous background in B2C marketing, preferably with experience in either consumer apps / technologies, early stage startups, or with exposure to small business audiences
• Strong quantitative analytical ability and excellent written and oral communication skills
• Comfort in a face-paced, entrepreneurial, start-up environment
• Genuine interest in and curiosity in helping small businesses succeed

At Square, we value diversity and always treat all employees and job applicants based on merit, qualifications, competence, and talent. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.