We believe everyone should be able to participate and thrive in the economy. So we’re building tools that make commerce easier and more accessible to all. We started with a little white credit card reader but haven’t stopped there. Our new reader helps our sellers accept chip cards and NFC payments, and our Cash app lets people pay each other back instantly. We’re empowering the independent electrician to send invoices, setting up the favorite food truck with a delivery option, and helping the ice cream shop pay its employees. And, with Square Capital, we have extended over $1 billion in funding to our sellers, helping them manage their cashflow and making it easy to invest in and grow their business. Let’s shorten the distance between having an idea and making a living from it. And make it easier for customers to shop and pay at their favorite businesses. We’re here to help sellers of all sizes start, run, and grow their business—and helping them grow their business is good business for everyone.

We are looking for a creative, results-oriented, data-driven leader to join Square as a Product Marketing Manager working with Square Capital, Square’s lending group. The Product Marketing Manager will work closely with product managers to lead efforts to grow the Square Capital business. This role will have a strong emphasis on optimizing conversion rates by leading marketing tests and customer research. This person will also oversee creation, execution, and optimization of marketing campaigns including email, paid media, in-product, and offline channels.

You will:

• Set growth and retention targets and create quarterly marketing plans to meet them

• Establish hypotheses and design frequent marketing experiments to improve conversions in any part of the funnel

• Partner with channel partners to conceive of and implement email, paid media, in-product, and offline campaigns

• Partner closely with Design and Copywriters to develop marketing materials from ideation to implementation across all channels

• Analyze findings, report on KPIs, and present recommendations

• Identify and segment target customers, their pain points and needs through qualitative and quantitative research, and solutions to meet those needs

• Review competitor products and marketing, and drive ongoing differentiation

• Work closely with product managers, engineers, and the entire Capital team to develop new products and enhance existing products, ensuring that the voice of the customer is always represented

• Develop product positioning, value propositions, and key messaging to be used in product development and marketing campaigns throughout the customer journey

• Drive the go-to-market plan and post-launch marketing programs with marketing channel managers, account managers, and sales

You have:

• A BA/BS degree; MBA a plus

• 5+ years of professional experience

• 3+ years in product marketing, growth, or other analytical role

• Extensive knowledge of email and paid marketing for both acquisition as well as lifecycle marketing

• Strong quantitative ability, and excellent written and oral communication skills

• Comfort in a face-paced, entrepreneurial, start-up environment

• Experience with testing platforms (Optimizely, Visual Website Optimizer, Bounce Exchange, etc),
  analytics tools (Google Analytics, Adobe Site Catalyst, etc), and marketing automation platforms (Marketo, Hubspot, Iterable) a plus

• Prior experience in fintech, lending, or financial services a plus. Experience working in a highly-regulated industry requiring legal and compliance reviews also a plus

At Square, we value diversity and always treat all employees and job applicants based on merit, qualifications, competence, and talent. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.