We believe everyone should be able to participate and thrive in the economy. So we’re building tools that make commerce easier and more accessible to all. We started with a little white credit card reader but haven’t stopped there. Our new reader helps our sellers accept chip cards and NFC payments, and our Cash app lets people pay each other back instantly. We’re empowering the independent electrician to send invoices, setting up the favorite food truck with a delivery option, helping the ice cream shop pay its employees, and giving the burgeoning coffee chain capital for a second, third, and fourth location. Let’s shorten the distance between having an idea and making a living from it. We’re here to help sellers of all sizes start, run, and grow their business—and helping them grow their business is good business for everyone.

The Square Marketing team works to acquire new Square sellers through self-service and lead generation campaigns and strategies. In this role, you will help build robust lead generation programs to support our growing sales organization. Owned efforts will include email and syndication programs, lead qualification from phone+web, email and landing page copy, and database management. You’ll oversee the growth our database of addressable prospective leads -- working to build out automated marketing programs to warm and nurture upper funnel leads through sales activation. This role requires a strong understanding of marketing automation systems, lead scoring, and routing rules. You’ll work cross functionally with paid, local, SEO and retail marketing channels to help drive incremental value out of existing programs. At Square, we are data-driven in everything we do. You should have a creative, innovative approach anchored in an obsession with analytics.

You Will:

• Grow prospect database of addressable leads, and ensure database cleanliness against existing/former customer databases

• Define and implement automated and one-off or multi-tiered email campaigns to nurture prospective leads down the conversion funnel

• Assist with the oversight of all marketing automation programs -- including marketing scoring models, nurturing flows and rules, and company-wide best practices

• Write creative briefs and manage content and creative asset development, and manage the development of landing pages, emails, programs and other marketing collateral via marketing automation platform

• Work closely with Sales Operations and cross-functional marketing teams to execute large-scale demand and lead generation programs

• Contribute to an editorial calendar that aligns with business goals for key products

• Help measure and analyze content performance to inform ongoing content strategy

You Have:

• 2-4 years of post-university work experience and a BA/BS in a related field such as business, marketing or communications

• A love of data and can analyze a marketing funnel; you can identify and size different growth opportunities and the various ways to meet them

• First-hand, in-depth experience with Marketo, Salesforce and marketing operations

• Experience working closely with a sales team

• Experience working cross-functionally with creatives, engineers, analysts and product managers

• An energetic and willing attitude

Even Better:

• Experience in B2B or Fintech marketing

• Marketo and Salesforce experience

• Copywriting experience

• An eye for well-designed emails and landing pages

At Square, we value diversity and always treat all employees and job applicants based on merit, qualifications, competence, and talent. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.