Measurement Lead, Marketing

  • Full-time

Company Description

We believe everyone should be able to participate and thrive in the economy. So we’re building tools that make commerce easier and more accessible to all. We started with a little white credit card reader but haven’t stopped there. Our new reader helps our sellers accept chip cards and NFC payments, and our Cash app lets people pay each other back instantly. We’re empowering the independent electrician to send invoices, setting up the favorite food truck with a delivery option, helping the ice cream shop pay its employees, and giving the burgeoning coffee chain capital for a second, third, and fourth location. Let’s shorten the distance between having an idea and making a living from it. We’re here to help sellers of all sizes start, run, and grow their business—and helping them grow their business is good business for everyone.

Job Description

The Marketing Analytics team at Square is responsible for marketing technology and data infrastructure, measuring the impact of campaigns and making recommendations to drive revenue growth and optimize spend.  As the Measurement Lead within the Marketing Analytics organization, you will be responsible for setting the measurement framework, strategy and plans across products and channels. You will drive experimentation and ensure a disciplined and holistic approach to campaign planning and execution. You will be the primary liaison between the media channel team and the analytics team to ensure we have a proper campaign measurement in place for all marketing spend. 

Additionally, you will drive the process for discussing campaign results and recommendations based on the findings. You will report into the Head of Marketing Analytics and work closely with the Global Head of Growth Strategy on annual and quarterly Marketing strategic planning process.

You Will:

  • Define campaign objectives (e.g. performance vs. awareness) and develop cross-channel measurement plans and KPIs to ensure campaign results are measurable and actionable

  • Determine proper campaign methodology and keep a pulse of the latest measurement methodologies to measure efficacy of spend across all marketing channels.

  • Ensure that all campaign objectives have measurable KPIs

  • Inform strategy and provide input on campaign and website tagging infrastructure needed to support measurement objectives

  • Generate campaign insights to evaluate marketing effectiveness and inform optimization and future go-to-market strategies and decisions

  • Work with our analytics and data engineering teams to ensure measurement capabilities are in place prior to campaign execution

  • Be the go-to expert on marketing metrics between product, channel marketing, and finance organizations

  • Lead the measurement process for all ongoing marketing experiments

Qualifications

You Have:

  • 6+ years of experience in evaluating marketing effectiveness and performance analytics

  • Experience working for an agency or marketing department and a strong understanding of marketing strategy

  • Expertise in marketing concepts and appropriate measurement capabilities across online and offline channels

  • Experience working with marketing measurement tools, including multi-touch attribution, media mix modeling, incrementality testing, and A/B testing

  • Experience and knowledge working on brand lift studies

  • Familiarity with marketing automation and optimization platforms like DoubleClick Search, Kenshoo, Marin, DoubleClick Campaign Manager, Nanigans

  • Proficiency with Excel and data visualization tools like Looker or Tableau

  • Basic working SQL knowledge

  • Excellent communication skills, particularly when explaining technical matters to less technical co-workers

  • Demonstrated ability to influence decision makers and work with cross-functional partners

  • Comfort working in a fast-paced, matrixed organization, with multiple stakeholders across time zones

Additional Information

At Square, we value diversity and always treat all employees and job applicants based on merit, qualifications, competence, and talent. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.

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