Performance Marketing Manager
- London, United Kingdom
We believe everyone should be able to participate and thrive in the economy. So we’re building tools that make commerce easier and more accessible to all. We started with a little white credit card reader but haven’t stopped there. Our new reader helps our sellers accept chip cards and NFC payments, and our Cash app lets people pay each other back instantly. We’re empowering the independent electrician to send invoices, setting up the favorite food truck with a delivery option, helping the ice cream shop pay its employees, and giving the burgeoning coffee chain capital for a second, third, and fourth location. Let’s shorten the distance between having an idea and making a living from it. We’re here to help sellers of all sizes start, run, and grow their business—and helping them grow their business is good business for everyone.
We started with a simple idea—that everyone should be able to accept credit and debit cards—and we’ve been rethinking buying and selling ever since. Square currently operates in 5 markets globally and this role is based in our London office.
We are looking for a data-driven, results-oriented performance marketer to help drive new user growth through Paid Media Channels. As a member of the UK marketing team, you’ll be responsible for helping build, manage, scale and measure campaigns across a variety of digital channels, working with the wider marketing team to test and optimise paid marketing channels iteratively. You’ll lead campaign set-up, measurement and optimisation in conjunction with our agency partners, particularly focused on improving our acquisition efforts on search and social as well as identifying new and effective digital media opportunities to expand the Square brand.
Help support acquisition campaigns on offline and online channels including Search, Paid Social, Display, Mobile, and Direct Mail, with a primary focus on digital channel performance
Direct and manage agency performance on social, display and paid search to achieve goals and ROI targets
Write creative briefs to define programme objectives and KPIs, optimising campaigns to maximise ROI
Use a process of testing to prove hypotheses and recommend performance optimisations
Use a data-driven approach to manage campaigns and derive insights on strategy and performance
Assist in the maintenance and monitoring of reports, budgets, campaign performance, ROI, LTV, and other channel metrics
Help support weekly and monthly reporting of channel metrics, goals, and other KPIs
Monitor web analytics dashboards and key reporting tools, pointing out key areas of importance
Work closely with the other teams and stakeholders to ensure acquisition goals are met
A BA or equivalent practical experience
2+ years of social and search performance marketing campaign management, with agency-side experience highly valued
A deep understanding of the key metrics and levers available to drive performance marketing optimisations and cost-per-acquisition improvements, particularly in AdWords and Facebook
A strong grasp of web analytics, A/B testing, and metrics-driven marketing
Strong analytical ability and advanced Excel skills, with SQL experience a nice to have
Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere
Creativity in developing actionable analysis and recommendations and problem-solving
Self-starter attitude and high degree of motivation to go above and beyond the task at hand
An ability to succeed in a collaborative, start-up environment
At Square, our purpose is to empower – within and outside of our walls. In order to build the best tools for the businesses and customers we support all over the world, we have to start at home with a workforce as diverse and empowered as our sellers. To this end, we take great care to evaluate all employees and job applicants equally, based on merit, competence, and qualifications. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other characteristic protected by law. We encourage candidates from all backgrounds to apply. Applicants in need of special assistance or accommodation during the interview process or in accessing our website may contact us by sending an email to assistance(at)squareup.com. We will treat your request as confidentially as possible. In your email, please include your name and preferred method of contact, and we will respond as soon as possible.