Product Marketing Manager, Square Developer Platform

  • San Francisco, CA
  • Full-time

Company Description

We believe everyone should be able to participate and thrive in the economy. So we’re building tools that make commerce easier and more accessible to all. We started with a little white credit card reader but haven’t stopped there. Our new reader helps our sellers accept chip cards and NFC payments, and our Cash app lets people pay each other back instantly. We’re empowering the independent electrician to send invoices, setting up the favorite food truck with a delivery option, helping the ice cream shop pay its employees, and giving the burgeoning coffee chain capital for a second, third, and fourth location. Let’s shorten the distance between having an idea and making a living from it. We’re here to help sellers of all sizes start, run, and grow their business—and helping them grow their business is good business for everyone.

Job Description

The Product Marketing Manager ensures that the right customers are getting the right message, through the right channels, at the right time, and represents the customer’s voice in product strategy discussions and decisions. The ultimate goal is to make sure we are building the right products and to drive growth and usage of the various products within the overall portfolio.

We are looking for a results-oriented, data-driven leader to join Square as a Product Marketing Manager working with Square Developer Platform. The ideal candidate will have a solid understanding of the developer space, product strategy, branding, and marketing (paid and unpaid), and have a track record of strong cross-functional coordination. They should also possess exceptional analytical and communication skills.

You will:

  • Identify and segment target developers, their pain points and needs through qualitative and quantitative research, and solutions to meet those needs

  • Develop use cases for new products that will inform overall marketing strategy

  • Work closely with product managers, engineers, and the entire developer platform team to develop new products and enhance existing products, ensuring that the of our developers is always represented

  • Develop product positioning, value propositions, and key messaging to be used in product development and marketing campaigns throughout the developer journey

  • Drive the go-to-market plan and post-launch marketing programs with marketing channel managers, account managers, and sales

  • Collaborate with copy and design teams to develop marketing creatives

  • Track campaign performance and optimize through continuous testing

  • Review competitor products and marketing, and drive ongoing differentiation

  • Ensure all marketing materials undergo appropriate legal and compliance review

  • Support cross-functional marketing team initiatives

Qualifications

You have:

  • A BA/BS degree; MBA a plus

  • 5+ years professional experience

  • 3+ years working in a product marketing capacity - ie partner closely with product management and/or engineering to represent market requirements, and with channel managers to support product launches and ongoing campaign optimization. Alternatively, 3+ years experience working in product management for a marketing-related product.

  • Previous background in B2B or B2C marketing, preferably with exposure to developer marketing and developer communities.

  • Strong quantitative ability, and excellent written and oral communication skills

  • Comfort in a face-paced, entrepreneurial, start-up environment

 
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Additional Information

At Square, our purpose is to empower – within and outside of our walls. In order to build the best tools for the businesses and customers we support all over the world, we have to start at home with a workforce as diverse and empowered as our sellers. To this end, we take great care to evaluate all employees and job applicants equally, based on merit, competence, and qualifications. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other characteristic protected by law. We encourage candidates from all backgrounds to apply and always consider qualified applicants with arrest and conviction records, in accordance with the San Francisco Fair Chance Ordinance. Applicants in need of special assistance or accommodation during the interview process or in accessing our website may contact us by sending an email to assistance(at)squareup.com. We will treat your request as confidentially as possible. In your email, please include your name and preferred method of contact, and we will respond as soon as possible.