Growth Marketing Analyst
- San Francisco, CA
We believe everyone should be able to participate and thrive in the economy. So we’re building tools that make commerce easier and more accessible to all. We started with a little white credit card reader but haven’t stopped there. Our new reader helps our sellers accept chip cards and NFC payments, and our Cash app lets people pay each other back instantly. We’re empowering the independent electrician to send invoices, setting up the favorite food truck with a delivery option, helping the ice cream shop pay its employees, and giving the burgeoning coffee chain capital for a second, third, and fourth location. Let’s shorten the distance between having an idea and making a living from it. We’re here to help sellers of all sizes start, run, and grow their business—and helping them grow their business is good business for everyone.
Square’s Messaging Analytics team uses data to launch, monitor, analyze, and optimize hundreds of product acquisition and lifecycle marketing campaigns designed to help the millions of entrepreneurs using Square to start, run, and grow their businesses. We aim to incorporate automation, including machine learning, deeply into our tools and processes in order to efficiently grow and retain revenue and product usage for Square’s portfolio of seller-facing products.
The Growth Marketing Analyst at Square is a hybrid of traditional roles in strategy & planning, product marketing, and business intelligence. You’ll need to synthesize trends and insights through the vast amount of data captured by Square, and develop actionable strategies that will help grow our Sellers and their engagement with Square’s products. You’ll be expected to collaborate closely with stakeholders across the company, and deliverables will be in the form of driving execution on your strategic recommendations through project management. The successful candidate will possess a passion for innovative analysis, processes that scale, and the wherewithal to develop findings and recommendations that transcend the numbers.
Drive the design and implementation of Square’s scaled cross-sell and engagement strategies
Develop & deliver marketing performance analyses and program recommendations for marketing and product leaders
Support the ongoing analysis of business performance required to inform marketing and product development decisions on a day-to-day basis
Partner with teams across Square to design and launch experiments, determine campaign targeting strategies, and develop category-specific KPIs, forecasts, and goals
Build dashboards, reports, and alerting systems for the ongoing analysis and monitoring of marketing campaigns, categories, and channels
A Bachelor’s Degree, preferably in a quantitative discipline such as economics, statistics, engineering, or computer science
4+ years of work experience in consulting, bizops, marketing analytics, or a similar data-driven business analytics role
Impact Orientation: Strong business acumen, with the ability to translate quantitative data into actionable business insights and recommendations. Ability to communicate complex data concepts and reasoning in ways that product teams, senior management, and the wider organization will understand
Data Fluency: Expert quantitative analysis and logical reasoning; 2+ years experience using database languages (e.g. SQL or BigQuery) and visualization tools (e.g. Looker, Tableau) on large data sets to extract trends and insights. Hands-on experience conducting customer segmentation, cohort performance, and product funnel analyses prefered.
Ability to Influence: Experience managing cross-functional projects from start to finish and a track record of successfully working with and influencing stakeholders at all levels of seniority
Efficiency: Excellent organizational and prioritization skills as demonstrated by experience autonomously driving multiple, competing projects under deadline pressure
Enthusiasm: you’re passionate about Square’s mission and excited to bring our products to more businesses
Nice to haves:
Masters degree; MBA from a top business school preferred
Experience designing and operationalizing data-driven marketing programs
Experience working at a rapidly growing technology company, especially one with a SaaS product or in the Fintech space
Familiarity with ETLs and data modeling concepts (e.g. star and snowflake schemas)
At Square, our purpose is to empower – within and outside of our walls. In order to build the best tools for the businesses and customers we support all over the world, we have to start at home with a workforce as diverse and empowered as our sellers. To this end, we take great care to evaluate all employees and job applicants equally, based on merit, competence, and qualifications. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other characteristic protected by law. We encourage candidates from all backgrounds to apply and always consider qualified applicants with arrest and conviction records, in accordance with the San Francisco Fair Chance Ordinance. Applicants in need of special assistance or accommodation during the interview process or in accessing our website may contact us by sending an email to assistance(at)squareup.com. We will treat your request as confidentially as possible. In your email, please include your name and preferred method of contact, and we will respond as soon as possible.