Content and Social Media Manager

  • London, United Kingdom
  • Full-time

Company Description

We believe everyone should be able to participate and thrive in the economy. So we’re building tools that make commerce easier and more accessible to all. We started with a little white credit card reader but haven’t stopped there. Our new reader helps our sellers accept chip cards and NFC payments, and our Cash app lets people pay each other back instantly. We’re empowering the independent electrician to send invoices, setting up the favorite food truck with a delivery option, helping the ice cream shop pay its employees, and giving the burgeoning coffee chain capital for a second, third, and fourth location. Let’s shorten the distance between having an idea and making a living from it. We’re here to help sellers of all sizes start, run, and grow their business—and helping them grow their business is good business for everyone.

Job Description

The Square Marketing team works to acquire new Square sellers through self-service and lead generation campaigns and strategies. In this role, you will work to achieve these goals by owning creative and content development as well as owned media channels including SEO, email, Twitter and Facebook. You will drive content-based strategies ranging from native content placements to paid amplification to webinar and whitepaper programs. You will also leverage marketing automation to help drive incremental value out of existing programs and work cross functionally with paid and local marketing channels. At Square, we are data-driven in everything we do. You should have a creative, innovative approach anchored in an obsession with analytics.

You will:

  • Own the UK website experience, including the development of landing pages, email lead gen programmes and other marketing collateral via marketing automation platform

  • Manage UK social media channels, including Facebook, Twitter, Instagram and YouTube

  • Work closely with the US SEO team to identify new opportunities to grow the organic search channel

  • Identify and acquire editorial links to supplement organic search traffic and activation growth

  • Manage content asset development, including authoring content pieces and amplifying their reach across all channels

  • Write creative briefs and manage creative development in conjunction with the paid marketing team and our in-house copywriter

  • Drive innovative marketing programs to increase upper funnel awareness of core products and achieve deeper penetration in emerging segments

  • Manage native and partner-based content marketing opportunities (including dedicated educational email blasts, paid amplification and upper-funnel paid social media campaigns)

  • Build impactful webinar, whitepaper and content programmes, including personalisation and define and implement lead nurturing and lead routing programmes

  • Own and develop the brand tone of voice for Square UK and work with the wider team to ensure it’s used effectively across all marketing, sales and partnerships channels

Qualifications

You have:

  • Degree with 2-4 year post-university marketing experience

  • Strong experience in content marketing, writing for UK audiences

  • Experience managing creative development via internal and external agencies

  • Experience managing social media strategy and schedules for a brand

  • A creative approach

  • An energetic and willing attitude

  • Ability to think strategically and develop comprehensive, data-driven marketing plans

  • A love of data and can analyse a marketing funnel; you can identify and size different growth opportunities and the various ways to meet them

  • First-hand, in-depth experience with marketing automation systems

  • Google Analytics

Even Better:

  • Experience in B2B marketing, with exposure to both small & medium-size businesses

  • Experience managing creative development of photographic and video assets, including on-location experience

  • Experience working with enterprise-level SEO suites: BrightEdge, STAT, DeepCrawl, Majestic

  • Familiarity with SEO and analytics tools: Google/Bing Webmaster Tools, Screaming Frog, aHrefs

  • Experience working in a fast growing team for a technology company

Additional Information

At Square, our purpose is to empower – within and outside of our walls. In order to build the best tools for the businesses and customers we support all over the world, we have to start at home with a workforce as diverse and empowered as our sellers. To this end, we take great care to evaluate all employees and job applicants equally, based on merit, competence, and qualifications. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other characteristic protected by law. We encourage candidates from all backgrounds to apply. Applicants in need of special assistance or accommodation during the interview process or in accessing our website may contact us by sending an email to assistance(at)squareup.com. We will treat your request as confidentially as possible. In your email, please include your name and preferred method of contact, and we will respond as soon as possible.