Campaign Marketing Specialist, Square Capital
- Full-time
Company Description
We believe everyone should be able to participate and thrive in the economy. So we’re building tools that make commerce easier and more accessible to all. We started with a little white credit card reader but haven’t stopped there. Our new reader helps our sellers accept chip cards and NFC payments, and our Cash app lets people pay each other back instantly. We’re empowering the independent electrician to send invoices, setting up the favorite food truck with a delivery option, and helping the ice cream shop pay its employees. And, with Square Capital, we have extended over $1 billion in funding to our sellers, helping them manage their cashflow and making it easy to invest in and grow their business. Let’s shorten the distance between having an idea and making a living from it. And make it easier for customers to shop and pay at their favorite businesses. We’re here to help sellers of all sizes start, run, and grow their business—and helping them grow their business is good business for everyone.
Job Description
We are looking for a creative, organized, and results-oriented leader to join Square as a Campaign Marketing Specialist working with Square Capital, Square’s lending group. The Campaign Marketing Specialist will work closely with product marketing managers to achieve the team’s marketing objectives and drive growth for the Square Capital business. This role will have a strong emphasis on creation, execution, and optimization of marketing campaigns including email, paid media, in-product, and offline channels.
You will:
Partner closely with product marketing managers to conceive of acquisition and lifecycle marketing campaigns, as well as identify goals and key performance indicators
Lead implementation of email, paid media, in-product, and offline campaigns, including set up of tracking and reporting
Drive the creative development process for marketing materials by collaborating with Design, Copywriting, Paid Marketing, Agency, and Legal Teams
Analyze campaign metrics, report on KPIs, and present optimization recommendations to the team
Ensure timely completion of all project milestones while keeping all involved teams informed
Qualifications
A BA/BS degree
2+ years of professional experience
1+ years of marketing experience
Knowledge of email and paid marketing for both acquisition as well as lifecycle marketing
Superior project management, time management, and attention to detail
Strong quantitative ability, as well as excellent written and oral communication skills
Comfort in a face-paced, entrepreneurial, start-up environment
Experience with marketing automation platforms (Iterable, Marketo, Hubspot), testing platforms (Optimizely, Visual Website Optimizer, Bounce Exchange, etc), and analytics tools (Google Analytics, Adobe Site Catalyst, etc) a plus
Prior experience in fintech, lending, or financial services a plus. Experience working in a highly-regulated industry requiring legal and compliance reviews also a plus
Additional Information
At Square, our purpose is to empower – within and outside of our walls. In order to build the best tools for the businesses and customers we support all over the world, we have to start at home with a workforce as diverse and empowered as our sellers. To this end, we take great care to evaluate all employees and job applicants equally, based on merit, competence, and qualifications. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other characteristic protected by law. We encourage candidates from all backgrounds to apply and always consider qualified applicants with arrest and conviction records, in accordance with the San Francisco Fair Chance Ordinance. Applicants in need of special assistance or accommodation during the interview process or in accessing our website may contact us by sending an email to assistance(at)squareup.com. We will treat your request as confidentially as possible. In your email, please include your name and preferred method of contact, and we will respond as soon as possible.