We believe the economy is better when everyone has access. When everyone has room to grow. No one should be left out because the cost is too great or the technology too complex. We started with a little white credit card reader but haven’t stopped there. We’re empowering the independent electrician to send invoices, setting up the favorite food truck with a delivery option, helping the ice cream shop pay its employees, and giving the burgeoning coffee chain capital for a second, third, and fourth location. We’re here to help sellers of all sizes start, run, and grow their business—and helping them grow their business is good business for everyone.

Square is looking for an experienced Senior Web Analyst who enjoys working with large data sets and has technical implementation skills to join our growing marketing acquisition team. You will be responsible for leading and implementing our web measurement strategy to reveal actionable insights and recommendations to optimize our website. In this role, you will provide analytics leadership to improve acquisition strategies; analyze user segmentation to build test plans and user flows; and drive a scalable testing strategy across Square’s public website and content channels. Ideal candidates will have experience working with messy data and homegrown infrastructure, a proven history of creating analytics programs to help drive bottom-line business goals, an ability to thrive in a fast-paced, dynamic environment, and a track record of delivering top results.

Roles and Responsibilities

• Develop and maintain core analytics competencies, best practices and tooling for Square’s business and marketing analytics to support the team in ongoing evaluation and testing

• Partner closely with key stakeholders across web, analytics, marketing, creative and developer teams to provide frequent strategic and performance reporting for various business units within the company

• Analyze large datasets of web behavior trends to provide actionable insights on engagement, conversion funnels, ROI, etc. to improve program performance

• Partner with data engineers to lead the development, tagging and instrumentation required for maintenance of automated dashboards, metric reports and data visualizations for the broader business and marketing teams

• Coordinate implementation of A/B and multivariate tests to optimize site for core business goals

• Partner with engineering, technical vendors, and cross-functional analytics teams to establish and ensure appropriate tagging across all public website and content platforms

• Scope and monitor the impact of website changes for the business and marketing

• Develop and execute web reporting training and support for stakeholders and core users

• Define and deliver at scale user segmentation, lead scoring, and marketing analysis based on segmentation

• Manage multiple short-term and long-term projects simultaneously, under changing and challenging constraints

Requirements

• 5+ years of web or business analytics (experience with B2B marketing or demand generation a plus)

• BS in computer science, engineering, finance, statistics or related field of study

• Strong experience in statistical modeling and optimization techniques

• Experience in evaluating and implementing suite of web analytics tools

• Excellent understanding of click-stream tracking tools (Google Analytics, Adobe Site Catalyst, or similar homegrown systems)

• Experience leading cross-functional initiatives and driving actionable plans across a variety of teams based on analytics insights

• Track record of operating independently and collaboratively, demonstrating creativity, being detail-oriented, and delivering results in a highly organized manner

• Highly entrepreneurial nature and the ability to be comfortable working in a fast-paced environment with the ability to thrive under minimal guidance

• The mind of a strategic thinker and tactical executor – able to shift from big picture to detailed operations on a dime

• Strong team player mindset with excellent track record of success in highly matrixed, fast-paced environments with changing priorities

• Strong communication skills and ability to structure requirements and data for clear communication with multi-faceted teams including engineering, analytics, and marketing

At Square, our purpose is to empower – within and outside of our walls. In order to build the best tools for the businesses and customers we support all over the world, we have to start at home with a workforce as diverse and empowered as our sellers. To this end, we take great care to evaluate all employees and job applicants equally, based on merit, competence, and qualifications. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other characteristic protected by law. We encourage candidates from all backgrounds to apply and always consider qualified applicants with arrest and conviction records, in accordance with the San Francisco Fair Chance Ordinance. Applicants in need of special assistance or accommodation during the interview process or in accessing our website may contact us by sending an email to assistance(at)squareup.com. We will treat your request as confidentially as possible. In your email, please include your name and preferred method of contact, and we will respond as soon as possible.