Growth Marketing Manager - Content Strategy, Weebly
- San Francisco, CA
Weebly was acquired by Square in May 2018. Founded in 2007, Weebly is a complete platform that allows anyone to start and grow an online business with curated website templates, powerful e-commerce and integrated marketing. More than 40 million entrepreneurs around the world use Weebly to grow their customer base, fuel sales and market their idea. Designed for any entrepreneur who wants to reach a global audience, Weebly gives everyone the freedom to create a high quality site and store that works brilliantly across any device. Weebly offers a range of pricing options, including free and premium consumer plans, as well as enterprise offerings and is consistently the highest rated website building mobile app in the App Store and Google Play.
Weebly is looking for a Growth Marketing Manager to own content strategy for our Organic Growth Marketing team. This is a highly cross-functional role with the opportunity to work across a variety of areas — including performance marketing, product marketing, content marketing, design, engineering, and brand strategy — that will manage Weebly’s content roadmap and pipeline to drive growth and funnel optimization.
The ideal candidate is looking to move critical business metrics and work collaboratively across a variety of marketing channels on high-quality, engaging web content that speaks to entrepreneurs, creatives, makers, and businesses at all stages of their journey to help drive their success.
Drive growth and funnel optimization through a diverse set of organic traffic sources and channels, working closely with key stakeholders across content marketing, lifecycle marketing, product marketing, engineering, and brand strategy
Develop SEO strategy, including managing website optimization roadmap, researching business priorities, tracking KPIs, and reporting to key stakeholders to inform key growth initiatives that increase qualified organic traffic to Weebly’s public website
Develop content strategy, including managing web content pipeline and production for use in growth marketing and channel distribution, and providing clear and effective communication of project requirements across stakeholders and functions (editorial, paid media, social media, email, etc)
Coordinate content-focused growth experiments that have a significant impact on user acquisition, working closely with design and engineering to optimize signup and conversion funnels on Weebly’s public website
Support cross-functional squad with go-to-market planning, content execution, and analytics around feature releases/updates and product announcements/launches
Ensure content adheres to brand and editorial guidelines while elevating performance optimization
Generate content performance reports, utilizing Google Analytics and internal tools to track trends and key results
4+ years of relevant content and/or marketing experience
Track record of having a large impact on critical growth metrics
Experience developing and executing a variety of growth experiments that have a significant impact on conversion
Advanced knowledge of technical SEO, and ability to communicate SEO concepts and best practices across stakeholders and functions
Advanced knowledge of web analytics and SEO performance metrics, including ability to use Google Analytics 360 Suite, and Google Webmaster Tools
Experience producing content for desktop and mobile web, including an understanding of information architecture and web content best practices
Familiar with content marketing and editorial production
Familiar with attribution models and campaign reporting metrics that drive lead generation and retargeting opportunities
Excellent organizational and project management skills
Knowledge or interest in web development, web design, and UX
At Square, our purpose is to empower – within and outside of our walls. In order to build the best tools for the businesses and customers we support all over the world, we have to start at home with a workforce as diverse and empowered as our sellers. To this end, we take great care to evaluate all employees and job applicants equally, based on merit, competence, and qualifications. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other characteristic protected by law. We encourage candidates from all backgrounds to apply and always consider qualified applicants with arrest and conviction records, in accordance with the San Francisco Fair Chance Ordinance. Applicants in need of special assistance or accommodation during the interview process or in accessing our website may contact us by sending an email to assistance(at)squareup.com. We will treat your request as confidentially as possible. In your email, please include your name and preferred method of contact, and we will respond as soon as possible.