Senior Performance Marketing Manager, SEM

  • San Francisco, CA
  • Full-time

Company Description

We believe the economy is better when everyone has access. When everyone has room to grow. No one should be left out because the cost is too great or the technology too complex. We started with a little white credit card reader but haven’t stopped there. We’re empowering the independent electrician to send invoices, setting up the favorite food truck with a delivery option, helping the ice cream shop pay its employees, and giving the burgeoning coffee chain capital for a second, third, and fourth location. We’re here to help sellers of all sizes start, run, and grow their business—and helping them grow their business is good business for everyone.

Job Description

Square is looking for an extraordinary performance marketer to help drive new user growth through our Paid Search channel. As a member of the Acquisition Team, you’ll be responsible for overseeing the performance of campaigns of paid search campaigns across our core payments business and SaaS products.

This is an excellent role for candidates that have 6+ years of relevant experience and are excited about using their skills alongside a strong marketing team to build one of the strongest brands in FINTECH.

You will:

  • Build best-in-class SEM acquisition program through partnerships with Analytics, Data Science, and Product teams

  • Manage a $XXM budget for SEM campaigns to bring in new sellers across all of Square’s products

  • Monitor quarterly budgets and pacing to achieve goals and ROI targets

  • Direct and manage agencies to improve campaign structure and targeting improvements, search query mining, keyword expansion, LP testing, and improvement of bid management processes

  • Own quarterly and annual forecast and planning for SEM and Mobile channels

  • Use a process of testing to prove hypotheses and recommend performance optimizations

  • Use a data-driven approach to manage campaigns and derive insights on strategy and performance.

  • Own weekly and monthly reporting of channel metrics, goals, and other KPI’s.  

  • Monitor web analytics dashboards and key reporting tools, pointing out key areas of importance

  • Research and leverage SEM industry trends and competitive analysis to inform marketing strategy

Qualifications

You have:

  • Adwords Certified

  • A Passion for Marketing. You stay up to date on the industry, bidding platforms and changes as they roll out

  • A BA/BS degree or equivalent practical experience

  • At least 6+ years of related performance marketing experience

  • A strong grasp of search marketing (both SEM and SEO) and metrics driven (performance) marketing

  • Strong analytical ability

  • Outstanding ability to think creatively, identify and resolve problems.

  • Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere.

  • High levels of integrity, autonomy, and self-motivation.

  • An energetic and willing attitude

  • The ability to synthesize complex ideas into actionable recommendations for senior executives

  • A hungry, infectious personality: we’re looking for someone determined and able to win

Bonus:

  • Experience with Web Tracking and Attribution
  • Basic SQL

Additional Information

At Square, our purpose is to empower – within and outside of our walls. In order to build the best tools for the businesses and customers we support all over the world, we have to start at home with a workforce as diverse and empowered as our sellers. To this end, we take great care to evaluate all employees and job applicants equally, based on merit, competence, and qualifications. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other characteristic protected by law. We encourage candidates from all backgrounds to apply and always consider qualified applicants with arrest and conviction records, in accordance with the San Francisco Fair Chance Ordinance. Applicants in need of special assistance or accommodation during the interview process or in accessing our website may contact us by sending an email to assistance(at)squareup.com. We will treat your request as confidentially as possible. In your email, please include your name and preferred method of contact, and we will respond as soon as possible.