Product Marketing Manager - Square Hardware

  • San Francisco, CA, USA
  • Full-time

Company Description

We believe everyone should be able to participate and thrive in the economy. So we’re building tools that make commerce easier and more accessible to all. We started with a little white credit card reader but haven’t stopped there. Our new readers help our sellers accept chip cards and NFC payments, our POS software makes selling easy and our ecosystem of other products like Capital, Marketing, Payroll, Loyalty and Online Store help make being an independent business easy.

Our hardware team started with a little white reader that enabled anyone to take credit cards with their phone or tablet. We now have a full product range of readers, Square Stand and our newest product Square Register. Square Register is an all in one, two screen device that our team designed and built from the ground up. On our hardware team we aim to build emotion evoking, highly usable products that help our customers start, run and grow their business.

Join our high energy team of leading product design, technical engineering, operations and marketing individuals from leading consumer hardware companies like Apple, HP, Fitbit and Intel.

Job Description

The role of the Product Marketing Manager is to be the primary point of contact with our customers. The Product Marketing Manager will design and execute marketing strategy, will work closely with the product team to identify new product opportunities, will lead go-to-marketing activities for new products, and will provide continuous feedback about our products to the rest of the team. The Product Marketing Manager will ensure that the right customers are getting the right message, through the right channels and that we are building and supporting the right products for our customers.

This role will own the Product Marketing Manager activities for two of our most critical products. It will also work closely with a cross functional team of product managers, engineers, channel marketing teams and our marketing creative team.  

We are looking for a highly motivated, top performer to join the team. The right candidate will be data-driven, strategic, analytical, results-oriented and a clear communicator with a background in product marketing, strategy, consumer electronics from a leading consumer electronics company or top tier strategy consulting firm.

You will:

  • Drive product and product marketing strategy for two of Square’s hardware products

  • Partner with Product Management to define a product roadmap incorporating feedback from Communications, Sales, Acquisition, and a broad range of cross-functional teams

  • Identify target customers, understand their needs through surveys, interviews, and other research, and ensure that products will meet those needs at the right price

  • Develop and execute upon strategic quarterly marketing plans for sustained product growth, partnering with channel teams and customer-facing teams to maximize ROI and ensure that marketing is on-message

  • Lead go-to-market activities across a cross functional team for product launches

  • Be accountable for sales performance and product demand forecasts across countries and channels

  • Review competitive offerings and drive ongoing differentiation

  • Offer creative problem solving and analytical reasoning

  • Be a strong leader and product champion throughout the organization


​​​​​​​You have:

  • 5+ years of professional experience

  • Masters in Business Administration (MBA) or 2 additional years of relevant experience

  • 3+ years working in management consulting or product marketing/management, with exposure to consumer or B2B technology or financial services a plus.

  • Previous background in B2B or B2C marketing preferred, ideally with exposure to both small and medium size businesses

  • Strong quantitative analytical ability and familiarity with marketing analytics and A/B testing

  • Excellent written and oral communication skills, and strong organizational skills

  • Demonstrated capacity to communicate complex, large-scale concepts clearly and simply

  • Comfort leading initiatives in a fast-paced, entrepreneurial, start-up environment

Additional Information

At Square, we value diversity and always treat all employees and job applicants based on merit, qualifications, competence, and talent. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.