Product Marketing Manager, International

  • San Francisco, CA
  • Full-time

Company Description

We believe the economy is better when everyone has access. When everyone has room to grow. No one should be left out because the cost is too great or the technology too complex. We started with a little white credit card reader but haven’t stopped there. We’re empowering the independent electrician to send invoices, setting up the favorite food truck with a delivery option, helping the ice cream shop pay its employees, and giving the burgeoning coffee chain capital for a second, third, and fourth location. We’re here to help sellers of all sizes start, run, and grow their business—and helping them grow their business is good business for everyone.

Job Description

We are looking for a strategic, creative and results-oriented individual to lead Product Marketing efforts for our international markets. You'll work with Squares across the company to create and launch products that fit the needs of our international sellers, and collaborate with country teams on growing adoption and retention post launch. You'll bring organization and structure to cross-functional initiatives that advance product goals internationally, and act as a conduit of best practices and process efficiency across multiple teams in distributed locations. You're relentlessly resourceful, and passionate about representing the voice of our international sellers in product strategy discussions and decisions, so they can fully participate in the remarkable product ecosystem that we're building at Square.

You will:

  • Drive international product marketing decisions and launch processes across multiple markets, in partnership with product and country teams

  • Identify new opportunities for growth and expansion, and build supporting business cases for our international markets

  • Understand customer needs by analyzing product usage and behavioral data, as well as conducting user interviews and surveys

  • Review competitive offerings and drive ongoing differentiation for our products

  • Develop key value props and product positioning that will resonate with the target market

  • Create efficiencies around go-to-market planning and resourcing for launches in multiple markets to ensure country teams are set up for success

  • Collaborate with product management, marketing, partnerships, sales, account management, support, and content counterparts to deliver on cross-functional strategies and product goals


You have:

  • A Bachelors Degree or equivalent practical experience

  • Experience working in product marketing, B2B / B2C / lifecycle marketing, or similar go-to-market experience through a strategy consulting or other background

  • Strong quantitative analytical ability and excellent written and oral communication skills for cross-functional collaboration and presentations to senior leadership

  • Previous experience using database (SQL) and visualization tools (e.g. Tableau, Looker)

  • Self-starter attitude and high degree of motivation to go above and beyond the task at hand

  • An ability to succeed in a collaborative, start-up environment

  • Nice to have: familiarity with international markets, background in fintech, experience working with small businesses


Additional Information

At Square, our purpose is to empower – within and outside of our walls. In order to build the best tools for the businesses and customers we support all over the world, we have to start at home with a workforce as diverse and empowered as our sellers. To this end, we take great care to evaluate all employees and job applicants equally, based on merit, competence, and qualifications. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other characteristic protected by law. We encourage candidates from all backgrounds to apply and always consider qualified applicants with arrest and conviction records, in accordance with the San Francisco Fair Chance Ordinance. Applicants in need of special assistance or accommodation during the interview process or in accessing our website may contact us by sending an email to assistance(at) We will treat your request as confidentially as possible. In your email, please include your name and preferred method of contact, and we will respond as soon as possible.