Campaign & Operations Specialist - Database & Lead Gen Marketing

  • San Francisco, CA
  • Full-time

Company Description

We believe the economy is better when everyone has access. When everyone has room to grow. No one should be left out because the cost is too great or the technology too complex. We started with a little white credit card reader but haven’t stopped there. We’re empowering the independent electrician to send invoices, setting up the favorite food truck with a delivery option, helping the ice cream shop pay its employees, and giving the burgeoning coffee chain capital for a second, third, and fourth location. We’re here to help sellers of all sizes start, run, and grow their business—and helping them grow their business is good business for everyone.

Job Description

The Square Marketing team works to acquire new Square sellers through self-service and lead generation campaigns and strategies. We’re looking for a Database and Lead Gen marketing specialist to help build robust lead generation programs to support our growing organization.

You will be responsible for lead gen operations, database management, email and syndication programs, and email and landing page development. You’ll oversee the growth of our database of addressable prospective leads -- working to build out automated marketing programs to warm and nurture upper funnel leads through sales activation. This role requires a strong understanding of marketing automation systems, an eye for design, and the ability to debug programmatic issues.

You’ll work cross functionally with our Marketing team (paid, content, events, SEO and retail) channel campaigns as well as fulfill internal ad hoc requests from product teams such as building custom email campaigns, landing pages, and executing marketing ops and sales enablement projects. In this role you will be expected to be a strong cross-functional partner serving as an internal lead generation expert for each request.

At Square, we are data-driven in everything we do. You should have a creative, innovative approach anchored in an obsession with analytics.

You Will:

  • Grow prospect database of addressable leads, and ensure database cleanliness against existing/former customer databases

  • Define and implement automated and one-off or multi-tiered email campaigns to nurture prospective leads down the conversion funnel

  • Assist with the oversight of all marketing automation programs -- including marketing scoring models, nurturing flows and rules, and company-wide best practices

  • Collaborate and fulfil ad hoc requests from internal stakeholders

  • Write creative briefs, manage content and creative asset development. Additionally, manage the development of landing pages, emails, programs and other marketing collateral via marketing automation platform

  • Help measure and analyze campaign performance to inform ongoing marketing strategy


You Have:

  • 2-4 years of post-university work experience and a BA/BS in a related field such as business, marketing or communications

  • A love of data and can analyze a marketing funnel; you can identify and size different growth opportunities and the various ways to meet them

  • First-hand, in-depth experience with Marketo, Salesforce, and marketing operations

  • Experience working cross-functionally with creatives, engineers, analysts and product managers

  • An energetic and willing attitude

Even Better:

  • Marketo and Salesforce experience

  • HTML & CSS

  • An eye for well-designed emails and landing pages

  • Basic copywriting

  • Experience in B2B or Fintech marketing


Additional Information

At Square, our purpose is to empower – within and outside of our walls. In order to build the best tools for the businesses and customers we support all over the world, we have to start at home with a workforce as diverse and empowered as our sellers. To this end, we take great care to evaluate all employees and job applicants equally, based on merit, competence, and qualifications. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other characteristic protected by law. We encourage candidates from all backgrounds to apply and always consider qualified applicants with arrest and conviction records, in accordance with the San Francisco Fair Chance Ordinance. Applicants in need of special assistance or accommodation during the interview process or in accessing our website may contact us by sending an email to assistance(at) We will treat your request as confidentially as possible. In your email, please include your name and preferred method of contact, and we will respond as soon as possible.